Apparently they are seeking FDA approval right now. This, if it actually works, has potential to revolutionize several sports (and sports entertainment).
EDIT: Current Events it is! Thank you Mr. Mod! :)
(edited by El Nastio on 15.10.10 1607) After a (very) long hiatus, I have begun to write again. And this time, I'm not alone!
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Personally, I like the idea. I like the "thinking outside the box" on the part of the campaign, and I like the new potential revenue source on behalf of NASCAR.