Today's strange marketing deal (from jsonline.com) The Chicago White Sox and 7-Eleven have signed a new, three-year deal in which the team will begin home evening games at 7:11 p.m. beginning next season.
Get it?
The deal is worth an average of $500,000 a year, according to the New York Times. Meanwhile, Margaret Chabris, a spokeswoman for 7-Eleven, had this to say about the deal: “It’s a fun way to insert our name into fans’ hearts and minds. We think it’s worth way more than $500,000.”
If it is, don't you think the White Sox would have asked for more money? ---------------- I guess I'm surprised this hasn't been done before, although it strikes me as something that a minor league team would do*.
* - This is not intended as a shot against the White Sox from a long suffering Cubs fan, because I know my team sucks and yours won it all last year.
Eh, can't say I'm bothered, and I figure that $500,000 basically pays Bobby Jenks for next season. If the start time had been changed radically to suit the promotion I would be upset, but this year's start time on Friday's was 7:35, and before that it had been 7:05. So for me the move is good, since I like the earlier start
I figure everything else in baseball is branded, from the opening pitch to the stadium names to even the Bud Light Bleachers at Wrigley Field. If 7-11 wants to give my team a chunk of change to start at basically the same time it already was, I am glad they took the money and ran.
This is a good deal for the White Sox as 7-11 is basically giving them free money. What I don't understand is why 7-11 would pony up so much money. I get the whole concept of 'brand awareness', but a) isn't 7-11 already ubiquitous enough that most of the people at the stadium are aware of them, and b) does anyone think that this is going to sell more slurpees?
You believe me, don't you? Please believe what I just said...
Originally posted by EddieBurkettThis is a good deal for the White Sox as 7-11 is basically giving them free money. What I don't understand is why 7-11 would pony up so much money. I get the whole concept of 'brand awareness', but a) isn't 7-11 already ubiquitous enough that most of the people at the stadium are aware of them, and b) does anyone think that this is going to sell more slurpees?
Right now 7-11 is in the middle of a pretty big expansion in Chicagoland, having bought a bunch of White Hen Pantry stores, so I would imagine they are probably looking to get the name out there as much as possible during any possible transition.
And thecubsfan is just jealous that all his team has for fat relief pitchers is Scott Eyre, who is nowhere near as cool as Big Bobby Jenks ;)
I'm immensely disappointed that the White Sox weren't given $711,000 for this.
Sure, it's going to look really silly to look in the newspaper and see "Los Angeles @ Chicago 7:11pm EST (4:11 PST)", but for half a million, I'm sure the White Sox are more than willing to bite the bullet. What I'm surprised about is that 7-11 didn't include a provision to place a Slurpee machine at each concession stand. Or better yet, have a 7-11 available in the parking lot.
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WCW: Hulk Hogan d. Randy Savage in a main event no one cared about, but Roddy Piper came out immediately after to end Halloween Havoc with a bang. The Outsiders won their first WCW Tag Team titles by beating Harlem Heat.
Originally posted by It's FalseI'm immensely disappointed that the White Sox weren't given $711,000 for this.
Sure, it's going to look really silly to look in the newspaper and see "Los Angeles @ Chicago 7:11pm EST (4:11 PST)", but for half a million, I'm sure the White Sox are more than willing to bite the bullet. What I'm surprised about is that 7-11 didn't include a provision to place a Slurpee machine at each concession stand. Or better yet, have a 7-11 available in the parking lot.
Well, technially, it would be 7:11 CST, which would put it at 8:11 EST, and then 5:11 PST. But I guet what you're saying.
They want to deliver vast amounts of information over the internet. And again, the internet is not something you just dump something on. It's not a truck.
At least they are getting money off it, unlike Tampa that insists on starting their games at quarter past the hour and aren't getting money. Plus, this means more money in advertising for the extra 1-2 minutes of spots they can place after the pre-game show and between coming on at the top of the hour and the first pitch. Plus, it isn't like they are having a company listed as presenting their 2007 season or individual homestands. You really have to be looking to turn a buck to do something like that. Right Red Sox front office?
I really like Biggio (baseball-reference.com) as a player - always have, and I would have loved to have seen him more. As a guy, he was seemingly decent from my perspective, anyway. I just can't see him in the HOF.
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