I just don't get it, check this out, straight from WWF.com:
Which match at Backlash are you most looking forward to watching?
Bradshaw vs. Scott Hall 25.68 %
Edge vs. Kurt Angle 4.20 %
Billy/Chuck vs. Snow/Maven 7.36 %
Stone Cold vs. Taker 15.00 %
Brock Lesnar vs. Jeff Hardy 14.64 %
Jazz vs. Trish Stratus 4.17 %
RVD vs. Guerrero 5.07 %
Kidman vs. Tajiri 3.37 %
Triple H vs. Hogan 20.46 %
Yep, I think that covers it. There are some guys that fans just love to boo since it can be so much fun. Rock falls nicely into that category and I must admit, I believe he is in his element as a heel.