I just don't get it, check this out, straight from WWF.com:
Which match at Backlash are you most looking forward to watching?
Bradshaw vs. Scott Hall 25.68 %
Edge vs. Kurt Angle 4.20 %
Billy/Chuck vs. Snow/Maven 7.36 %
Stone Cold vs. Taker 15.00 %
Brock Lesnar vs. Jeff Hardy 14.64 %
Jazz vs. Trish Stratus 4.17 %
RVD vs. Guerrero 5.07 %
Kidman vs. Tajiri 3.37 %
Triple H vs. Hogan 20.46 %
It sounds like he's just doing standard heel stuff, like ragging on local sports teams. Because on RAW, when they cut back, JR was talking about the fans really getting onto Jericho and Lawler said something like, "What??