I just don't get it, check this out, straight from WWF.com:
Which match at Backlash are you most looking forward to watching?
Bradshaw vs. Scott Hall 25.68 %
Edge vs. Kurt Angle 4.20 %
Billy/Chuck vs. Snow/Maven 7.36 %
Stone Cold vs. Taker 15.00 %
Brock Lesnar vs. Jeff Hardy 14.64 %
Jazz vs. Trish Stratus 4.17 %
RVD vs. Guerrero 5.07 %
Kidman vs. Tajiri 3.37 %
Triple H vs. Hogan 20.46 %
I'd imagine that it's only for the guys whose hair isn't really part of who they are, eg. Test, Christian, Matt Hardy. I don't think they'd expect Booker to cut off his dreads or Kane to start sporting a shorn scalp.