I think this might be a Canadian exclusive? Anyway, I got to try it tonight. I was neither The One nor part of The Mob - I was just in The Crowd, which was still fun. You get to play along and compare your score against three random fellow players. I wouldn't schedule my week around this, but if I happened to have a few free hours while a game was going on, I'm fine with giving it a try.
One of the questions was "Which recent Academy Award nominee appeared at Wrestlemania XXV?" with the choices being Hulk Hogan, Mickey Rourke, and The Rock. I was surprised how many people got it wrong.
I'm pretty sure that THQ believes that the fanbase is so devoted to buying Wrestling games, that those who own multiple consoles will be a wrestling title for each console (something you wouldn't do with say, Madden).