The following tidbit is the first story pertaining to the forthcoming information released online to date:
- After conducting extensive research on the subject, I've discovered that WWFE have filed for the trademark 'World Wrestling Entertainment' (WWE). The poster for WWF WrestleMania X8 on the GameCube has been disclosed, which can be viewed by clicking HERE. The poster clearly bears the name 'World Wrestling Entertainment', which could be an indication of an imminent WWF re-branding after the well-documented court case with the World Wildlife Fund. To view the 'WWE' trademark appeal, click HERE. It would be naive to assume that the WWF will indefinitely incorporate the name WWE, as they already possess the 'WWFE' trademark. Only time will tell as to the reasoning behind this recent development.
The first link was dead,
the second is http://www.nameprotect.com/cgi-bin/FREEsearch/search.cgi?action=SEARCH&db=PTO&ss=world+wrestling+entertainment
If this is for real, and the WWF is giving up on keeping the "WWF" trademark, I doubt that they will use the "WWE" trademark the way they do the "WWF" now. More like they used to use the "Titan Sports" trademark, and "WWFE" now. In other words, one is vaguely aware that that's the name of the parent company, but it is rarely referred to. "WWE Superstar" just doesn't have the same ring to it. I bet that they would go with "Raw Superstar" and "Smackdown! Superstar".
That's all based on the assumption that they really end up going with "WWE", which remains to be seen.
So does anyone else think we are likely to hear the words "Raw Superstar Stone Cold Steve Austin", or "Smackdown! Superstar Chris Benoit" anytime soon?
"I tear my quadracep all the time! I tore it this morning, I'm fine!"-- Kurt Angle
Or maybe World Wrestling Entertainment Superstar Chris Benoit??? Was the whole suit just revolving the initials, right, they could just say, World Wrestling Federation, and NOT use the actual initials then...
you know... "World Wrestling Federation" has the same number of syllables as "WWF." There's no reason to depend on the initials, other than writing them or how they look in the logo... I don't think the logo would lose anything with that one little extra scribbled line at the bottom for WWE...
Also, I don't think that the names "Raw brand" and "Smackdown brand" will last. After all, the superstars are part of other shows as well... I don't have another solution, though.
I checked the link, but was sort of surprised at what the WWE trademark was reserved for:
Trademarks Status Goods / Services 1 WORLD WRESTLING ENTERTAINMENT PENDING 041 Education and Entertainment
2 WORLD WRESTLING ENTERTAINMENT PENDING 025 Clothing
3 WORLD WRESTLING ENTERTAINMENT PENDING 028 Toys and Sporting Goods
4 WORLD WRESTLING ENTERTAINMENT PENDING 016 Paper Goods and Printed Matter
5 WORLD WRESTLING ENTERTAINMENT PENDING 009 Electrical and Scientific Apparatus
6 WORLD WRESTLING ENTERTAINMENT PENDING 021 Housewares and Glass
7 WORLD WRESTLING ENTERTAINMENT PENDING 018 Leather Goods
8 WORLD WRESTLING ENTERTAINMENT PENDING 034 Smoker's Articles
It took me a while to get what WWF merchandise would fall under 'Housewares and Glass' (WWF drinking glasses), and 'Smoker's Articles' (lighters). But Electrical and Scientific Apparatus? Anybody getting a Hulk Hogan Bunsen Burner?