Found this article that mentions ratings for original YouTube programming while reading Deadline earlier. (Deadline.com)
"You are going to get a certain amount of snarkiness on the Internet no matter what, and my rule is that you don't post anything that you wouldn't say to someone's face." Marc Andreyko (Writer of DC Comic's "Manhunter")
Now now, you know darn well that it is the duty of the IWC to 'discover' shoot comments in worked interviews. Sometimes I think we have a harder time seperating fantasy from reality than the 'marks' we deride.