Found this article that mentions ratings for original YouTube programming while reading Deadline earlier. (Deadline.com)
"You are going to get a certain amount of snarkiness on the Internet no matter what, and my rule is that you don't post anything that you wouldn't say to someone's face." Marc Andreyko (Writer of DC Comic's "Manhunter")
I think it's probably because the "home" crowd will react the most to it. If you look at old-school regional stuff, when a home-town boy turned on the fans it got more heat than if he was someplace else. The same will apply here.