I don't expect anyone here to be able to answer this, but would those Nearly 400,000 Traditional PPV Buyers include bars and restaurants who buy a PPV to show it to customers? (And a follow-up question that maybe somoene here could answer: how many places like that are there that could be part of that number? I'm assuming the company still publicizes lists of places like that somewhere.)
Now that they know for sure that they have that 1 million people in the US (and lying liars outside the US) who are willing to pay for their product, as I said earlier, their challenge becomes engaging with those Nearly 400,000 Traditional PPV Buyers to figure out who among them are:
-simply technologically unable to use the Network -businesses (who could, theoretically, eventually be talked into buying the Network in the "ipods and Pandora replacing jukeboxes" tradition if they make a Network-for-businesses model that can compete with whatever the PPV-for-Business model is) -the real target: people who can handle the Network and just didn't want to so they can determine what that demo is and what it will take to win them over
I'm not 100% sure, but I believe bar/restaurants have historically not been included in the count of traditional PPV buyers (because their method & costs of buying the show, if done legal, aren't technically the traditional way.)
That's awesome that they brought in D'Lo, but there's one thing that kinda bugs me about the whole thing: isn't the name D'Lo Brown a WWE trademark? I would have to assume so. Anyone know if he ever used the name before coming to the WWE?