I was watching the NASCAR Nationwide race on ESPN and noticed that WWE's developed an ad to make a "sports" pitch for their main event - I've seen it twice already; it's a 30 second version of this one they put on YouTube:
I love ads like these, mostly because I'm still a fan of emphasizing the first word in "sports entertainment" over the second one. I guess they don't do this more because they don't feel they ever have that kind of a main event to drive with this style of promotion.
While I was on YouTube, I poked around the WWE channel to see if they'd finally put their awesome longform "Prelude" up for free yet. I didn't find it, but I DID find THIS, which was awesome in a completely different sense. This one's for anybody with a keen sense of SummerSlam history and "old school" WWF:
I know it's six minutes, but you owe it to yourself not to quit watching early. Gene-o's still got it!
That Mean Gene SummerSlam Update was a thing of beauty. Loved hearing that music again.
I don't know where else to post about this, but it ties into SummerSlam hype. Last night I attended a wrestling themed comedy show at UCB co-hosted by Dolph Ziggler and was sitting near Cody Rhodes, who was just there to watch the show. One of the performers did a Dusty Rhodes impersonation, complete with polka-dots and Sapphire, and Cody played along pretending to get upset and taking his jacket off as if he was going to fight him.
Now I'm more than psyched for tomorrow. 10th row. Probably the best seats I've had for a wrestling show.
Kevin Steen Returns! What do you do when you have just put on your best attended, most profitable, most critically acclaimed show ever? Well, after the hangover subsides, you get back on the horse and do it again.