WWE is tag-teaming with medical researchers to take on CTE.
World Wrestling Entertainment, known for past stars such as Hulk Hogan and current champ John Cena, says it is making a gift of $1.2 million over three years to further research aimed at developing a treatment for Chronic Traumatic Encephalopathy. The brain disease, associated with repeated concussions, has come under scrutiny amid concussion-related lawsuits by more than 4,000 former NFL players against the league. CTE has been linked to depression and dementia.
"Obviously, I think it's such a huge concern for everybody right now in sports and in the military. As we learn more and more about concussions and what can become of it, I think it's a problem for everybody," Paul Levesque, WWE executive vice president of Talent and Live Events, told USA TODAY Sports on Thursday.
Originally posted by lotjxIts such a huge concern that we are going to try make money off it.
Is there a single facet of the entertainment industry that doesn't try to make money off of legitimate concerns? The WWE have clearly been taking concussions far more seriously since Christopher Nowinski's campaign began highlighting the problem. If they were purely interested in profit, they'd be investing in research to find a cure for cynicism.
This is a really great gesture and it's certainly important research for WWE, and any high-impact sports organization, to be supporting. But, $1.2 million over 3 years is chump change when it comes to this sort of research. That might cover the budget of a decent sized medical research lab for a few months. I don't mean to knock what WWE has done, but I wanted to give some insight into what this really means beyond the PR side.
For a promotion that builds 80% of it's feuds in the four weeks before a PPV, it's not a surprise they're booking as they are. They had no feel for pacing or what to do at all in off months when it was just RAW and SmackDown.