Yep, that's what I meant. In the nWo's case, they are more valuable to Vince as a whole than the sum of their parts. No promotion could really do a rip off nWo without Nash and Hall at the very least. Plus, you can make a lot of money selling black t-shirts with three letters on them for 30 bucks apiece. Enough to keep a fledgling going long enough to get a TV deal. Even though a rival would have to use 3 different letters since nWo now belongs to Vince, he can't copyright black and white, or powerbombing people through announce tables.
I think it might be slightly better than that as well, since the 662K buys of WM29 were US and Canada, but the 400K number from this year is US alone. I have no idea how many Canadian buys that would get added though to make up the difference. 40k?