Yep, that's what I meant. In the nWo's case, they are more valuable to Vince as a whole than the sum of their parts. No promotion could really do a rip off nWo without Nash and Hall at the very least. Plus, you can make a lot of money selling black t-shirts with three letters on them for 30 bucks apiece. Enough to keep a fledgling going long enough to get a TV deal. Even though a rival would have to use 3 different letters since nWo now belongs to Vince, he can't copyright black and white, or powerbombing people through announce tables.
They conveniently forgot that when Shawn was #1, the Rumble was only 30-minutes. Shawn was saying how he went the whole 60-minutes. I would have rolled my eyes, but he DID go 62-minutes at WrestleMania, so I guess it's not like he was completely wrong.