Yep, that's what I meant. In the nWo's case, they are more valuable to Vince as a whole than the sum of their parts. No promotion could really do a rip off nWo without Nash and Hall at the very least. Plus, you can make a lot of money selling black t-shirts with three letters on them for 30 bucks apiece. Enough to keep a fledgling going long enough to get a TV deal. Even though a rival would have to use 3 different letters since nWo now belongs to Vince, he can't copyright black and white, or powerbombing people through announce tables.
I thought Edge made a good face, though his heel work was superb. Wasn't it a few smackdowns ago that he took a huge beatdown at the beginning of the show, then limped back into the ring to compete against some combination of Benoit/Angle/Guerrero?