Yep, that's what I meant. In the nWo's case, they are more valuable to Vince as a whole than the sum of their parts. No promotion could really do a rip off nWo without Nash and Hall at the very least. Plus, you can make a lot of money selling black t-shirts with three letters on them for 30 bucks apiece. Enough to keep a fledgling going long enough to get a TV deal. Even though a rival would have to use 3 different letters since nWo now belongs to Vince, he can't copyright black and white, or powerbombing people through announce tables.
WHY would Benoit go to Smackdown? He left Smackdown, even though he had a guaranteed title shot. To Benoit, at least, RAW is the better show. Why would he go? And why would Bischoff book Benoit in a Loser Leaves Raw Match? Benoit = Ratings.