Yep, that's what I meant. In the nWo's case, they are more valuable to Vince as a whole than the sum of their parts. No promotion could really do a rip off nWo without Nash and Hall at the very least. Plus, you can make a lot of money selling black t-shirts with three letters on them for 30 bucks apiece. Enough to keep a fledgling going long enough to get a TV deal. Even though a rival would have to use 3 different letters since nWo now belongs to Vince, he can't copyright black and white, or powerbombing people through announce tables.
I think it's kind of interesting, based on the disdain and dislike (and somelike, but not that much) I have seen here about Steiner over the years: But have a man hate on the devil (Hogan) and suddenly, he's credible, cogent and interesting.