I believe it's an investment firm, like Raymond James, another mysteriously named group that bought the naming rights to a stadium.
"The best reason for committing loathsome & detestable acts -and let's face it, I am considerably something of an expert in the field - is purely for their own sake. Monetary gain is all very well, but it dilutes the tastes of wickedness to a lower level that is obtainable by anyone will an overdeveloped sense of avarice. True and baseless evil is as rare as the purest good - and we all know how rare THAT is." - Acheron Hades, THE EYRE AFFAIR by Jaspar Fforde
You hit it right on the head. An investment firm. It was a little funny honestly to watch the football game right after they bought the naming rights (playoffs i think). They put a camera on the ceo (i believe) and he was almost sitting up in the nose bleeds.
Judge states LeBron can return, but must miss one more game of his choosing. Nice to see the legal system has so much extra time on its hands. But, if Lebron pulls a Willis McGahee, maybe he'll wish he was suspended for the whole season.