I believe it's an investment firm, like Raymond James, another mysteriously named group that bought the naming rights to a stadium.
"The best reason for committing loathsome & detestable acts -and let's face it, I am considerably something of an expert in the field - is purely for their own sake. Monetary gain is all very well, but it dilutes the tastes of wickedness to a lower level that is obtainable by anyone will an overdeveloped sense of avarice. True and baseless evil is as rare as the purest good - and we all know how rare THAT is." - Acheron Hades, THE EYRE AFFAIR by Jaspar Fforde
You hit it right on the head. An investment firm. It was a little funny honestly to watch the football game right after they bought the naming rights (playoffs i think). They put a camera on the ceo (i believe) and he was almost sitting up in the nose bleeds.