Ah, I heard about this in Missy's interview (well, one of her interviews). Anyhows, the basis of the game is to take a shot everytime Lex touches his wang. Apparently he just can't help himself ... and gives his friend a tug now and then during his matches.
With the company producing movies, books, DVDs, monthly pay-per-views and hours of weekly television without any reruns, Mr. McMahon said WWE is more comparable to a company like Disney than to TNA. Which is sorta ironic, since TNA films in Orlando.