Ah, I heard about this in Missy's interview (well, one of her interviews). Anyhows, the basis of the game is to take a shot everytime Lex touches his wang. Apparently he just can't help himself ... and gives his friend a tug now and then during his matches.
Both specials have occurred at the end of taping cycles, so that could be it. The first special was a dry-run for the opening week of the Network. Not sure if there's any reason this one was scheduled this week.