Ah, I heard about this in Missy's interview (well, one of her interviews). Anyhows, the basis of the game is to take a shot everytime Lex touches his wang. Apparently he just can't help himself ... and gives his friend a tug now and then during his matches.
I always thought for there to be a No Contest, that you needed to at least start the match. Match starts, a bunch of nonsense happens. Maybe they do an injury angle, a ton of people run in, something else weird happens, etc.