Ah, I heard about this in Missy's interview (well, one of her interviews). Anyhows, the basis of the game is to take a shot everytime Lex touches his wang. Apparently he just can't help himself ... and gives his friend a tug now and then during his matches.
Punk trimmed the beard, and it's enough of an adjustment to suggest he can also adjust his gimmick. I want him in the hunt for a title (a Bryan feud can only be magic) instead of treading water as a monologist.