So far, I'm finding the bonus round of Scrabble the most addictive. And so far by personal best is 21.6, but I've been averaging about 30 seconds. If my letterbox-to-plunger reflexes were better I could probably shave a few seconds off that right there.
Well, to get off(on?)-topic, the W is obviously a trucking company logo. And, since I don't know any trucking companies up there, I'll just guess "West Star". ('Cuz of the star, you see.) Anyway, congrats on the successful move.