I loved the Tide ads, which had me guessing throughout the game when David Harbour would show up. Also loved the Eli Manning ad - watching it made me think Eli had to spend months getting the choreography correct on that one. Also loved most of the movie ads.
I agree BC is being high-handed but he signed a specified contract with provisions in it. It's not no compete but honoring your obligation (depending on what's in the contract). Since kids go to play for coaches, I understand BC's position.