I can just imagine Vince sitting at his desk, reading the printout his IWC research lackey brought him.
Vince: I just don't understand this.
Shane: What's that, Vince?
Vince: The buzz on the "net" from the fans indicates that Hunter is over HUGE as a heel. He is all they ever talk about! But ratings are still slipping!
Shane: Maybe they don't really like him.
Vince: Of course they don't like him. He is a HEEL. You know as well as I do that they very fact that they hate him so much means he is doing his job well. I can't understand the problem.
Shane: Well, who are they not talking about?
Vince: They seem to like Kurt- the few times he is mentioned it is all very positive...
Shane: But he is a heel?
Vince: I know! But he just is simply too cartoony for a face, and I can't get rid of him, he is too good.
Shane: Doesn't look like they mention Jericho much at all.
Vince: True- or when they do, the topic always turns to Hunter. He CAN'T be the problem.
Shane: What about the Cruisers- people seem to like Rey.
Vince: I know! But he is the only one. People talk about Jaime, but I think that is Nidia's tough enough link. And once that heat dies off completely, Noble is dead in the water. We both know she is not really Diva material...
Shane: Well, maybe we should cut back on those Cruisers a bit.
Vince: I think your right. And it seems that since HHH is the best thing we have going right now (no one is talking about anything else) we will work a lot more with him.
Shane: What About Jericho?
Vince: Oh, throw him in there somewhere in the Hunter feud. People seem to associate them somehow. Just make him like an unofficial "sidekick" or something like that. Kind of like the whole Big Show/Shot thing. And every now and again have him get uppity, and then HHH will show him his place. THey will HATE that...
There was no Attitude era. There is just the Vince as #1 Heel/Owner Era. And its -still- going full throttle, unfortunately. Hell, the entire point is Vince gets to cop this adolescent Attitude and goes over the talent.