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The W - Movies & TV - Conan' In Trouble?
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Kevintripod
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Since: 11.5.03
From: Mount Pleasant, Pa.

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#1 Posted on
(From Huffingtonpost.com)


'Conan' In Trouble? TBS Ramps Up Investment After Flagging Ratings


TBS is doubling down on its investment in "Conan" since the ratings for Conan O'Brien's late night show have failed to deliver, according to the Wall Street Journal.

TBS has staked a great deal on the success of "Conan," in hopes of building a new kind of comedy brand around the program. But viewership of the show has decreased 60% since it debuted nine months ago, after Conan emerged from his debacle with Jay Leno at NBC.

O'Brien trails his major competitors at 11 p.m., who include Stephen Colbert, Jon Stewart, Jimmy Fallon, David Letterman and Jay Leno. He even fell behind Chelsea Handler, a relative newcomer, during some weeks. O'Brien's total viewership fell from 2.4 million in the show's first month on air in 2010 to 958,000 people in July. In comparison, he drew an average of 2.9 million viewers as the host of "The Tonight Show" in the last half of 2009 through early 2010.

Now the stakes are even higher, as TBS reportedly plans to pour more money into expensive programming to prop "Conan" up. The network will air repeats of "The Big Bang Theory" as a lead-in two nights a week at a reported cost of $2 million an episode. It is also developing new original television shows to complement "Conan," including "The Wedding Band," about a group of friends who perform together at weddings.

Speaking to the Journal, Steve Koonin, president of TBS's parent company, expressed confidence in "Conan," calling it "the signature show of our line-up" and "the centerpiece of our network." This echoes earlier comments he has made. In an interview with New York magazine earlier in August, Koonin said that he "couldn't be happier" with O'Brien's ratings.

Koonin acknowledged that the network was still trying to develop as a comedy brand, but said, "How we get to that destination we don't have 100 percent mapped out today." TBS recently canceled "Lopez Tonight," its only other late night show, in August. The premiere of the show in October 2009 had marked the network's first attempt to break into the late night show scene.










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It's False
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Since: 20.6.02
From: I am the Tag Team Champions!

Since last post: 10 days
Last activity: 1 day
#2 Posted on | Instant Rating: 6.84
I'd like to note that last time a thread like this came up, we all dismissed it as not being that big a deal before everything came crashing down a few weeks later.

Just saying.




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SchippeWreck
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Since: 26.3.03
From: Glendale, CA

Since last post: 3 days
Last activity: 12 hours
#3 Posted on | Instant Rating: 7.84
I wonder if the ratings are diluted by multiple airings. For example, I have AT&T U-Verse, which carries both the East and West feeds of TBS. That means I can watch Conan at 8pm, 10pm, 11pm, or 1am. (And I usually do watch the contents of an episode spread out over the course of at least three of those airings.) Of course, I could be wrong and they tabulate total viewership over the four airings.

I also find it kind of funny that Conan's fate is in the hands of a guy named Koonin. Sounds like an evil mirror universe version of Conan.



"It's magic! We don't need to explain it!"
BigDaddyLoco
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Since: 2.1.02

Since last post: 2 days
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#4 Posted on | Instant Rating: 8.27

    Now the stakes are even higher, as TBS reportedly plans to pour more money into expensive programming to prop "Conan" up. The network will air repeats of "The Big Bang Theory" as a lead-in two nights a week at a reported cost of $2 million an episode.


Oh my god ... are you kidding me?


I really hope Conan doesn't crash again, but that was the big risk he took when he went to TBS instead of a cable brand with a younger audience.


Zeruel
Thirty Millionth Hit
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Since: 2.1.02
From: The Silver Spring in the Land of Mary.

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Last activity: 22 hours
#5 Posted on | Instant Rating: 7.71
"The Wedding Band"? I hope it has a cameo of The Dan Band from Old School (The wedding scene singing "Total Eclipse of the Heart) and The Hangover (Also, the wedding scene at the end of the movie singing "Candy Shop" and "Fame")

I think they're awesome. And this clip of them limp singing to Beyonce's "Single Ladies" just cracks me up every time





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TheBucsFan
TheChiefsFan








Since: 2.1.02

Since last post: 73 days
Last activity: 73 days
#6 Posted on | Instant Rating: 6.98
Given this context:


    O'Brien's total viewership fell from 2.4 million in the show's first month on air in 2010 to 958,000 people in July. In comparison, he drew an average of 2.9 million viewers as the host of "The Tonight Show" in the last half of 2009 through early 2010.


... I'm not sure there's any credibly way to blame this loss of viewers on the switch to cable, or on which particular cable network he chose. The viewers were there and the start, and now they aren't.

How has Leno been doing back in what was Conan's time slot?
Big Bad
Scrapple








Since: 4.1.02
From: Dorchester, Ontario

Since last post: 4 days
Last activity: 13 hours
#7 Posted on | Instant Rating: 7.45
But just as people said when Conan was hosting the Tonight Show, traditional Nielsen ratings aren't a valid way of measuring how many people watch a show that skews towards younger viewers. Conan has a young audience and (especially over the last couple of years with the Team Coco stuff) a very net-savvy audience. His fans are watching the show online, or streaming it, or getting it in any number of ways besides actually turning on TBS at 11 PM.

This being said, the show hasn't been particularly good, and seemed to have suffered from high expectations. Everyone seemed to be imagining some innovative program now that Conan was 'free' from network pressure, but what we got was the same old talk show but without all of Conan's classic old routines. It doesn't help that the replacement stuff (Fan Corrections, Facebook Profiles, Name That Semi-Tune, "It Looks Good!") are all pretty weak for recurring bits.





"It breaks your heart. It is designed to break your heart. The game begins in the spring, when everything else begins again, and it blossoms in the summer, filling the afternoons and evenings, and then as soon as the chill rains come, it stops and leaves you to face the fall alone." --- Bart Giamatti, on baseball
StingArmy
Andouille








Since: 3.5.03
From: Georgia bred, you can tell by my Hawk jersey

Since last post: 19 days
Last activity: 19 days
#8 Posted on | Instant Rating: 6.37
    Originally posted by It's False
    I'd like to note that last time a thread like this came up, we all dismissed it as not being that big a deal before everything came crashing down a few weeks later.

    Just saying.

I was just gonna note the same thing. =)
    Originally posted by TheBucsFan
    Given this context:

    O'Brien's total viewership fell from 2.4 million in the show's first month on air in 2010 to 958,000 people in July. In comparison, he drew an average of 2.9 million viewers as the host of "The Tonight Show" in the last half of 2009 through early 2010.



    ... I'm not sure there's any credibly way to blame this loss of viewers on the switch to cable, or on which particular cable network he chose. The viewers were there and the start, and now they aren't.

Yeah but, perhaps if he chose a better network those viewers would have more reason to stick around? Maybe they were curious enough and/or suffering from enough Conan withdrawal that they would go out of their way to see his show for a few episodes but didn't want to continue going out of their way to do so?

That's just speculation, of course. Maybe they just didn't like his new show and wouldn't have liked it no matter who was putting it on the air.

- StingArmy
Mr. Boffo
Scrapple








Since: 24.3.02
From: Oshkosh, WI

Since last post: 452 days
Last activity: 413 days
#9 Posted on | Instant Rating: 5.87
    Originally posted by TheBucsFan
    Given this context:


      O'Brien's total viewership fell from 2.4 million in the show's first month on air in 2010 to 958,000 people in July. In comparison, he drew an average of 2.9 million viewers as the host of "The Tonight Show" in the last half of 2009 through early 2010.


    ... I'm not sure there's any credibly way to blame this loss of viewers on the switch to cable, or on which particular cable network he chose. The viewers were there and the start, and now they aren't.

    How has Leno been doing back in what was Conan's time slot?

You can't always trust press releases, but the most recent press release at the late night section of TVByTheNumbers says:
Leno is beating Letterman in not just total viewers, but in viewers 18-49. Tonight has averaged 3.9 million viewers for the 2010-2011 season. It also says Leno, Fallon, and Kimmel are showing a 12% increase in total viewers over the same show a year ago, while Letterman and Ferguson are showing a decline. Season to date, the most watched late night show on broadcast television is actually "Nightline", with 4 million viewers, but that's not really an apples to oranges comparison because it's only a half hour, and it's common knowledge that viewership falls off the later you get into the night.

Re: cable, for the week of August 8 to August 12, this was the hierarchy:
Adult Swim (11:30 - 12:30 Eastern) - 2.6 million viewers, 1.1 rating 18-49
The Daily Show (11 - 11:30 Eastern) - 1.6 million viewers, 0.7 rating 18-49
Adult Swim (12:30 - 1:30 Eastern) - 1.5 million viewers, 0.6 rating 18-49
The Colbert Report (11:30 - Midnight Eastern) - 1.1 million viewers, 0.5 rating 18-49
Conan (11 - Midnight Eastern) - 0.8 million viewers, 0.4 rating 18-49
Lopez Tonight (Midnight - 1 Eastern) - 0.4 million viewers, 0.2 rating 18-49
That was the final week of Lopez Tonight, incidentally.

So yeah, I'd say not being able to beat Colbert should indeed be worrisome to TBS. I haven't seen anything from Conan's show recently, but it sure seemed more expensive to produce than Colbert is, since Colbert is really the only on-screen talent.



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Stefonics
Bockwurst








Since: 17.3.02
From: Queidersbach

Since last post: 5 days
Last activity: 5 hours
#10 Posted on | Instant Rating: 7.02
Being completely serious. Put an hour block of Saved By The Bell as the lead-in. And not that crap from Indiana where the viewer can kinda talk himself into believing Mikey morphed into Slater because they both had jheri curls. Also leave out The College Years. It would get, and keep, more of Conan's target demographic than Big Bang and at a much lower cost.

(edited by Stefonics on 19.8.11 2006)
Mr Heel II
Lap cheong








Since: 25.2.02

Since last post: 7 days
Last activity: 4 hours
#11 Posted on | Instant Rating: 2.30
WHY does anybody under 50 watch Leno?

WHY?
StingArmy
Andouille








Since: 3.5.03
From: Georgia bred, you can tell by my Hawk jersey

Since last post: 19 days
Last activity: 19 days
#12 Posted on | Instant Rating: 6.37
    Originally posted by Mr Heel II
    WHY does anybody under 50 watch Leno?

    WHY?

As long as he continues to get the highest profile guests, viewership probably won't be a problem.

- StingArmy
Alessandro
Lap cheong








Since: 2.1.02
From: Worcester MA

Since last post: 85 days
Last activity: 22 hours
#13 Posted on | Instant Rating: 4.61
Is it better to have an invested audience rather than a large audience?

Seriously, Conan has a core group of dedicated fans who are willing to support him both creatively (i.e. all of the fan art contributed to the Team Coco website) as well as financially (all of the merchandise being sold at said website) ... How many members of Leno's audience (who aren't dozing off at 11 o'clock and leaving the TV set on) do you think are buying up "Tonight Show" t-shirts and coffee mugs?

I think (and I'm certainly no expert) Conan's show can survive with a smaller viewing audience - as measured by the Nielsen ratings - if he's still generating a ton of revenue via other means ... After all, "niche" audiences are usually the ones that are more willing to use their disposable income on the object of their affection than more casual viewers.



"[B]eing a part of the New York Yankees is akin to having gay sex with Eric Bischoff." - Brandon Stroud
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BigDaddyLoco
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Since: 2.1.02

Since last post: 2 days
Last activity: 16 hours
#14 Posted on | Instant Rating: 8.27
    Originally posted by Big Bad
    But just as people said when Conan was hosting the Tonight Show, traditional Nielsen ratings aren't a valid way of measuring how many people watch a show that skews towards younger viewers. Conan has a young audience and (especially over the last couple of years with the Team Coco stuff) a very net-savvy audience. His fans are watching the show online, or streaming it, or getting it in any number of ways besides actually turning on TBS at 11 PM.

    This being said, the show hasn't been particularly good, and seemed to have suffered from high expectations. Everyone seemed to be imagining some innovative program now that Conan was 'free' from network pressure, but what we got was the same old talk show but without all of Conan's classic old routines. It doesn't help that the replacement stuff (Fan Corrections, Facebook Profiles, Name That Semi-Tune, "It Looks Good!") are all pretty weak for recurring bits.




It makes you wonder why he went with the standard late show format to begin with. He had a blank canvas to work with, and went to a place where he was going to need to do more to stand out. I don't usually stick around for the second guest or musical act unless I'm really into them. I like the one guest style better who might also be the music act. Maybe the 11:30 slot on NBC was the perfect spot for him. He doesn't have broad appeal and when he tries for it he loses his niche appeal. Dumping more money into the show isn't going to change that.

I still don't know what TBS niche is. I used to watch a fair amount of it when it showed the Braves and WCW. If it's Tyler Perry and that auience, well then no wonder it doesn't fit.
Big G
Potato korv








Since: 21.8.03
From: the people who brought you Steel Magnolias....

Since last post: 33 days
Last activity: 9 hours
#15 Posted on | Instant Rating: 8.44
    Originally posted by Alessandro
    Is it better to have an invested audience rather than a large audience?



While the world is being run by accountants, quantity beats quality every time. :/
KJames199
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Since: 10.12.01
From: #yqr

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#16 Posted on | Instant Rating: 7.28
I faithfully DVR'd Conan from the TBS show's premiere up until about a month ago when I gave up because his show just isn't very good. I don't care that he doesn't often get the big name guests, but I do care that his monologue is always terrible and most of his comedy bits are really weak. (And if he does hit on something funny, he beats it into the ground even worse than SNL - "looks gooooood" was really funny. Once.)

Conan was the only late-night show I was watching, but it hit a point where any time I'd see a clip of Jimmy Fallon, or Daily Show and Colbert, or George Strombolopolous, I'd just wind up thinking "man, why aren't we recording this instead?" So we switched to Daily Show/Colbert and it's been a big improvement (thanks, no doubt, to Colbert Report's Arab-American viewer Munchma Quchi).
StingArmy
Andouille








Since: 3.5.03
From: Georgia bred, you can tell by my Hawk jersey

Since last post: 19 days
Last activity: 19 days
#17 Posted on | Instant Rating: 6.37
    Originally posted by Alessandro
    Seriously, Conan has a core group of dedicated fans who are willing to support him both creatively (i.e. all of the fan art contributed to the Team Coco website) as well as financially (all of the merchandise being sold at said website) ... How many members of Leno's audience (who aren't dozing off at 11 o'clock and leaving the TV set on) do you think are buying up "Tonight Show" t-shirts and coffee mugs?

I think the better question might be: how many Team Coco mug and t-shirt sales does it take to equal 300 seconds of commercials (my estimation of how much time is available per episode of The Tonight Show)? I'm guessing the answer is "way more than he's getting." I could be wrong though.

- StingArmy
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They definitely need a new name, but Versus? That's simply awful, and infintely weaker than Spike (which I always felt was a terrible choice for a network name).
- NickBockwinkelFan, OLN changing name later this year (2006)
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