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20.12.14 0037
The W - Movies & TV - Cartoon Network pursuing "the MTV strategy"
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CRZ
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Since: 9.12.01
From: ミネアポリス

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#1 Posted on | Instant Rating: 8.51
Bye bye, cartoons!
    Originally posted by Broadcasting & Cable (broadcastingcable.com)
    Upfronts 2009: Cartoon Network Goes Off Script
    Boosts live action, unscripted series in effort to become "dominant youth culture brand"
    By Alex Weprin -- Broadcasting & Cable, 3/25/2009 10:05:37 AM MT


    New York -- Cartoon Network is boosting its live action fare and expanding into unscripted alternative programming in an attempt to woo a slightly older (and potentially more profitable) new crowd.

    "Just like the boy that wakes up one day and starts to sound different, our voice is changing too," said Stu Snyder president and COO of Turner Broadcasting's Animation, Young Adults and Kids Media division.

    Turner and Cartoon Network executives made their pitch at the Frederick P. Rose Hall at Time Warner Center, with a backdrop consisting of buzzwords to describe the new strategy such as "authentic," "real stakes," and "un-sanitized."

    At the forefront of the strategy are a slate of new alternative series that seem to take their cues from more grownup cable networks such as Discovery and Sci Fi, though with teens and tweens as the stars.

    [MORE]




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The King of Keith
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Since: 4.11.02
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#2 Posted on | Instant Rating: 3.84
Ugh. That sounds like the worst news possible. One day all of us will be saying "remember when the Cartoon Network actually showed cartoons?"



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Since: 3.10.02
From: Right side of the tracks

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#3 Posted on | Instant Rating: 2.89
There's still Boomerang.
DJ FrostyFreeze
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Since: 2.1.02
From: Hawthorne, CA

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#4 Posted on | Instant Rating: 8.33
Read it and weep, fella


    Originally posted by The King of Keith
    One day all of us will be saying "remember when the Cartoon Network actually showed cartoons?"
Exactly. And 10 years from now, the channel will be called "The CN" and no one under 20 will remember what the "C" stands for.

Side note: Not one of the high school-aged trick-or-treaters who came to my door last Halloween could tell me what the "M" in "MTV" stands for :(



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Since: 11.12.01
From: Catlin IL

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#5 Posted on | Instant Rating: 5.85

Well, I'm certainly not the target audience. But I can certainly say that those programming ideas rank among the worst ever.

Hey! Maybe Adult Swim can get their own channel now. And fill it with Perfect Hair Forever and 12 oz. Mouse episodes!



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Since: 24.2.02

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#6 Posted on | Instant Rating: 3.62

    Other new animated fare includes Adventure Time with Finn and Jake, based on the popular short film by Pendleton Ward.


Dude, awesome, I've been waiting for this forever.
odessasteps
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Since: 2.1.02
From: MD, USA

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#7 Posted on | Instant Rating: 7.26

Much like VH1 plays videos from the original MTV, so too will Boomerang play all the old CN cartoons.

And they will need to create a new channel to show all the stuff they used to show on Boomerang.



Mark Coale
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thecubsfan
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Since: 10.12.01
From: Aurora, IL

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#8 Posted on | Instant Rating: 10.00

    as well as a spinoff of its most recent hit Total Drama Island, dubbed Total Drama Action


I think I would be excited about this even if I hadn't... watched about 15 episodes of Total Drama Island today.



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odessasteps
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Since: 2.1.02
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#9 Posted on | Instant Rating: 7.26

Total Drama Action is disturbingly similar to Total Nonstop Action.



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Peter The Hegemon
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Since: 11.2.03
From: Hackettstown, NJ

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#10 Posted on | Instant Rating: 6.02
    Originally posted by odessasteps

    Much like VH1 plays videos from the original MTV, so too will Boomerang play all the old CN cartoons.



I think you mean, much like VH1 used to play videos from the original MTV, so too will Boomerang for a while play the old CN cartoons.

Then they'll switch to playing new cartoons, and then go to a mix of reality shows and programs where they show little bits of cartoons while Chris Jericho, Mo Rocca, and Michael Ian Black comment on them.

It's amazing how all of these cable networks end up abandoning their premises....
J. Kyle
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Since: 21.2.02
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#11 Posted on | Instant Rating: 2.00
Sing this special song. It's just for you.
At least they haven't decided to misspell their name. Yet.



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emma
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Since: 1.8.02
From: Phoenix-ish

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#12 Posted on | Instant Rating: 8.39
... late night rant redacted ...

"Never mind."

(edited by emma on 26.3.09 1236)
redsoxnation
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Since: 24.7.02

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#13 Posted on | Instant Rating: 4.94
    Originally posted by Peter The Hegemon
      Originally posted by odessasteps

      Much like VH1 plays videos from the original MTV, so too will Boomerang play all the old CN cartoons.



    I think you mean, much like VH1 used to play videos from the original MTV, so too will Boomerang for a while play the old CN cartoons.

    Then they'll switch to playing new cartoons, and then go to a mix of reality shows and programs where they show little bits of cartoons while Chris Jericho, Mo Rocca, and Michael Ian Black comment on them.

    It's amazing how all of these cable networks end up abandoning their premises....





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Since: 27.2.03
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#14 Posted on | Instant Rating: 5.03
I begin to think that, eventually, this is the way of all networks. One day, perhaps, Animal Planet will be nothing but Motorcross programming.
odessasteps
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Since: 2.1.02
From: MD, USA

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#15 Posted on | Instant Rating: 7.26
    Originally posted by J. Kyle
    At least they haven't decided to misspell their name. Yet.


Coming soon, the See Enn.



Mark Coale
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Lise
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Since: 11.12.01

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#16 Posted on | Instant Rating: 8.64
Oh god, this means they are going to keep those kids they put in sketches in commercial breaks doesn't it? The Dynamite Action Squad or whatever...

Aren't they just going to end up rehashing "You can't do that on Television" and those kind of shows? Maybe they'll replace 6Teen and some of that dreck with this. I think this might be an attempt to compete with Disney Channel's tween shows, and Noggin's Soap Opera Teen shows. It shouldn't do anything to Adult Swim Programming I wouldn't think. I imagine they are only talking about their after-school to Prime Time slots.

CRZ
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#17 Posted on | Instant Rating: 8.51
    Originally posted by Lise
    It shouldn't do anything to Adult Swim Programming I wouldn't think. I imagine they are only talking about their after-school to Prime Time slots.
Yeah, the story specifically says this is a CN-only announcement and has nothing to do with [as]. I guess they'll have their own upfront later (or already have? Maybe I should go look).

I'm thinking emma watches a lot more [as] than CN, but I could be wrong!



Alessandro
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Since: 2.1.02
From: Worcester MA

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#18 Posted on | Instant Rating: 5.55
    Originally posted by odessasteps

    Much like VH1 plays videos from the original MTV, so too will Boomerang play all the old CN cartoons.

    And they will need to create a new channel to show all the stuff they used to show on Boomerang.


Why aren't old Warner Bros. cartoons on Boomerang anymore? My cable company finally added that cable channel to the lineup a couple of months ago, and I was all psyched to see some old school Bugs Bunny/Daffy Duck interaction ... alas, it was not meant to be.





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I watched the original airings... His interactions with Mr. Bentley were terrific.
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