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The W - Movies & TV - Best Super Bowl XLII Commercial? (Page 2)
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Alessandro
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Since: 2.1.02
From: Worcester MA

Since last post: 117 days
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#21 Posted on | Instant Rating: 3.04
    Originally posted by It's False
    Best ad easily goes to SOBE Life Water. I can't possibly think of a better visual than a bunch of salamanders dancing to Michael Jackson's "Thriller"! A total winner, hands-down!


I don't get it, what was the point? Okay, so their logo is a lizard ... so let's have a bunch of CGI lizards do a Michael Jackson video? Huh?

    Originally posted by TheOldMan
    Didn't need to see a fat guy dancing with nipple clamps on


But it was Donkey Lips!





Parquet Wishes and Leprechaun Dreams


supersalvadoran
Landjager








Since: 10.1.08
From: westbury, new york

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#22 Posted on | Instant Rating: 2.46
    Originally posted by CRZ
      Originally posted by supersalvadoran
      Nope, they definitely were racist.
    Wow, the PC police are out in full force tonight.

    While I agree that their ads sucked (and yet... still weren't as bad as the one they aired during LAST year's Super Bowl), it takes a little bit more than a racial element and an accent to automatically make the leap to "racism."

    My personal heroes JT and the Chuckster split top honours for me.


After sleeping on it (well, half-alseep, as I was a bit woozy after the game last night), I may had gone overboard with the comments about salegenie and taco bell. But it still bothers me quite a bit, probably because I have a couple of Indian friends who saw it and were not amused at all by it. It wasn't even the accent that much as it was the 7 children comment that felt like a low blow to me and them. It felt like they were saying that all Indian families are big and they don't know the meaning of a birth control pill. At least, that's the diss we got from it.

As for T.B., yeah, I got too worked up over it. But still, I can't stand it whenever they have smooth spanish guys on the screen. It makes for an expection that I know I'll NEVER meet. I can't be Antonio Banderas, I can only outeat him.

BTW, I forgot about the Terminator beating up the Fox robot. That was awsome because we were all rooting for the terminator until the end, when the Fox robot got backup. That robot needed to get his ass kicked: how are you talking smack if you can talk, period?
jfkfc
Liverwurst








Since: 9.2.02

Since last post: 132 days
Last activity: 7 days
#23 Posted on | Instant Rating: 9.00
    Originally posted by supersalvadoran
    But it still bothers me quite a bit, probably because I have a couple of Indian friends who saw it and were not amused at all by it. It wasn't even the accent that much as it was the 7 children comment that felt like a low blow to me and them. It felt like they were saying that all Indian families are big and they don't know the meaning of a birth control pill. At least, that's the diss we got from it.
After reading the link posted by Jellofiend, and checking out the wikipedia page for Vin Gupta (en.wikipedia.org) who claims to have wrote the ad/copy himself, the commercial (IMO) just looks more stupid/cheesy than it does racist.
StingArmy
Andouille








Since: 3.5.03
From: Georgia bred, you can tell by my Hawk jersey

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#24 Posted on | Instant Rating: 4.89
    Originally posted by Alessandro
    But it was Donkey Lips!

NO WAAAAAAAAY!!!

I went to myspace.com/superbowlads after I read your post and, sure enough, that was Donkey Lips! I guess in the excitement of the 4th quarter I totally missed that. I think that instantly catapults this commercial to the top of my list.

- StingArmy
Mr Heel II
Lap cheong








Since: 25.2.02

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#25 Posted on | Instant Rating: 5.11
    Originally posted by Kei Posiskunk
    Favorite by far : T-Mobile with Barkley/Wade.
    "...And that's why I don't eat shrimp."

    Also, anyone know what the song from the Dell ad was? Is it even an actual song that wasn't just written for the commercial?
The song was "Whatever Will Be Will Be (Que Sera Sera)", a song that has been done by many artists over the years, going back to Doris Day.

The dell version is done by artist Jennifer Terran.
pieman
As young as
he feels








Since: 11.12.01
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#26 Posted on | Instant Rating: 7.30


    Originally posted by CRZ
    My personal heroes JT and the Chuckster split top honours for me.


Chuckie was my #1. After all Wade's pleading, he got his wish and it was AWESOME!

#2 - Shaq as jockey made me laugh out loud.

#3 - Diet Pepsi Max at the Roxbury.

I am sucker for stupid ads.


As for the salesgenie ads, I thought it was meant to be as low tech as possible and really stupid on purpose and it's nice to hear that that was the point. Doesn't make it any better, but at least somebody didn't think those ads were supposed to generate sales.




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Battlezone
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Since: 27.2.03
From: Seattle, Washington

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#27 Posted on | Instant Rating: 4.30
This was a weak year for Super Bowl commercials. Only the Coke and Pepsi ones really FELT like Super Bowl commercials, and half of them seemed cribbed from other campaigns (E-Trade, I'm looking at you.)

The Good:
Pepsi/Justin Timberlake - Any truth to the rumor he did his own stunts for this?
Coke/Parade - Charlie Brown finally wins the prize. The little dark-haired girl holding the football was a nice touch.
E-Trade Baby - Yes, I just mentioned that the concept was swiped from the Quizno's Baby Bob campaign. But the concept, (trades so easy, an infant could do it) worked better here that it did with Quizno's. Less creepy too.
T-Mobile - I hope this doesn't mean the end of the Charles Barkley/Dwayne Wade cat-and-mouse game, because I truly enjoyed that campaign.

The Bad:
Pepsi/Roxbury Guys - This would have been timely in what, 1996?

Hyundai - making a luxury sedan that looks like a Bentley is like slapping a Harley-Davidson decal on a ten-speed. And referencing USA Today's Ad Watch was a little smarky to me.

Careerbuilder - I laughed out loud at the black widow snatching up the singing cricket, but that's a little dark and violent for an audience that likely has a lot of kids watching.

Bridgestone - I'll just let Bob Garfield of AdAge sum up my thoughts:

"Swerve to avoid a deer. Swerve to avoid a ghoul (Alice Cooper, by the way). But if it's mincing, prancing Richard Simmons, at least give thought to running him over. Ha ha. Yeah, he trades on his own annoying, cartoonish effeminacy, but this still seems awfully mean -- and homophobic -- to us."

Salesgenie.com - I was one of the few that thought last years ad was effective: promising big houses, fancy cars and hot babes to an audience that has more than a few alpha-dog salesmen in it is a winner in my book. But these felt like the same concept-but with cartoons!

The Contrived:
Budweiser (all of them): I felt like I've seen all of these before, and in the case of the Clydesdale getting trained by the dalmation, I'm almost positive I had. And they all seemed built for the lowest common denominator: the Ad Watch folks at USA Today. And checking their column, it looks like I was right.


The Laughable:
Toshiba/HD-DVD - Hey, you're losing the high-defintion format war. Your last ditch effort, if it could be called that, is this Super Bowl ad that will be seen by millions. You want to get across the idea that high-definition media is the wave of the future. Maybe, just maybe, you should make sure your commericial is IN HIGH DEFINITION?!



"It's the four pillars of the male heterosexual psyche. We like naked women, stockings, lesbians, and Sean Connery best as James Bond because that is what being a [man] is." -Jack Davenport, Coupling
Torchslasher
Knackwurst








Since: 17.1.02
From: New F'n Jersey

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#28 Posted on
Best:

1. The Fed-Ex carrier pigeons - It wins by a mile, and has a great ending.

2. Bud Light Clydsedale w/ dalmation- awwwww.

3. Careerbuilder.com "Wishing" - Dark and fantastic.

Worst

1. Salesgenie.com - The TNA of Super Bowl commercials.

2. Yukon GMC Hybrid - Boring.

3. Thriller Lizards - Pointless.



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Kei Posiskunk
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Since: 7.1.02
From: Central PA, USA

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#29 Posted on
    Originally posted by Mr Heel II
      Originally posted by Kei Posiskunk
      Favorite by far : T-Mobile with Barkley/Wade.
      "...And that's why I don't eat shrimp."

      Also, anyone know what the song from the Dell ad was? Is it even an actual song that wasn't just written for the commercial?
    The song was "Whatever Will Be Will Be (Que Sera Sera)", a song that has been done by many artists over the years, going back to Doris Day.

    The dell version is done by artist Jennifer Terran.


This isnt it. The ad mentioned isn't the one I was asking about.
http://www.usatoday.com/money/advertising/admeter/2008admeter.htm?loc=interstitialskip

The one in the ad (34th ranked) on this site.






Creeping you out since 2004
Mr Heel II
Lap cheong








Since: 25.2.02

Since last post: 14 days
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#30 Posted on | Instant Rating: 5.11
THAT was a Dell ad? Who knew.

Anyway, that would be "Charmed Life" by Mick Jagger.
thecubsfan
Scrapple
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Since: 10.12.01
From: Aurora, IL

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#31 Posted on | Instant Rating: 10.00
Either SalesGenie's marketing arm works amazingly fast to get radio ads on the air mention their "least favorite ad from the SupreBowl", or the plan was all along was to suck in a memorable fashion.

I think it's still a failure either way.



thecubsfan.com - CMLLBlog
supersalvadoran
Landjager








Since: 10.1.08
From: westbury, new york

Since last post: 1 day
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#32 Posted on | Instant Rating: 2.46
http://www.usatoday.com/money/advertising/admeter/2008-02-04-results-chart_N.htm

Just in case anyone wanted to see how the commericals fared against popular opinion.

As far as the Doritos song contest goes, I thought the song was pretty corny, but man I didn't think it would get crapped on as the worst ad. I kind of feel bad for the singer- singing's her life, she enters a contest in hopes of getting her big break in front of millions... and the audience treats her worse than Simon Cowell would to an idol reject.
It's False
Scrapple








Since: 20.6.02
From: I am the Tag Team Champions!

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#33 Posted on | Instant Rating: 3.25


I immediately and wholeheartedly call "shenanigans" at the Salesgenie ads getting ranked higher than the freakin' Iron Man trailer! It wasn't the best trailer ever, but come on!

(edited by It's False on 4.2.08 2105)



Don't mess with Superman Prime or he'll kill you to death!
Excalibur05
Knackwurst








Since: 19.1.02
From: Minnesota

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#34 Posted on | Instant Rating: 5.64
    Originally posted by supersalvadoran
    I kind of feel bad for the singer- singing's her life, she enters a contest in hopes of getting her big break in front of millions... and the audience treats her worse than Simon Cowell would to an idol reject.


Ok, fine. But that was the best song she could come up with?

"My heart is beating like Bum Bum Bum Bum Bum Bum Bum Bum Bum Bum Bum Bum"

Come on! It's the Super Bowl!



For NFL Power Rankings, My Blog and More, check out Hock Show Dot Com (hockshow.com)
supersalvadoran
Landjager








Since: 10.1.08
From: westbury, new york

Since last post: 1 day
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#35 Posted on | Instant Rating: 2.87
    Originally posted by Excalibur05
      Originally posted by supersalvadoran
      I kind of feel bad for the singer- singing's her life, she enters a contest in hopes of getting her big break in front of millions... and the audience treats her worse than Simon Cowell would to an idol reject.


    Ok, fine. But that was the best song she could come up with?

    "My heart is beating like Bum Bum Bum Bum Bum Bum Bum Bum Bum Bum Bum Bum"

    Come on! It's the Super Bowl!


I agree, the song does suck. I'm just saying that's overkill compare to other commericals that were a million times worse. Besides,if anyone should be ripped apart for the spot, it should be Doritos itself for thinking up this dumb-ass contest, not the girl that's just trying to make a career out of it. It wasn't like she was William Hung-ese. Since when do we ever go "Gee, these people make such tasty snacks, they should help me decide the next musical star"?

My point is that there are many other choices for worst S.B. ad (I think we all agree that the salesgenie ones suck balls, some of us hating it more than others). She sings a crappy song, yes, but now she'll be remembered as the girl who sang a crappy song in the worst ad of the super bowl when it was to be her breakout moment- like she Scott Norwooded it or something. And that just doesn't seem too fair , IMO.
Alessandro
Lap cheong








Since: 2.1.02
From: Worcester MA

Since last post: 117 days
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#36 Posted on | Instant Rating: 3.04
    Originally posted by Bloomberg
    Sunday night’s Super Bowl broadcast of the New York Giants’ upset win over the New England Patriots drew a record audience with 97.5 million viewers, News Corp.’s Fox Sports said, citing Nielsen Media Research.

    The game was the most-watched Super Bowl in the football championship’s 42-year history, beating the previous 1996 mark of 94.1 million viewers, Fox said yesterday in an e-mailed statement. The audience increased the value for advertisers who spent an estimated average of $2.7 million for a 30-second spot.

    “You could argue this might have been a perfect game from an advertising perspective,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management. “For a lot of the game the football wasn’t that exciting, which really put the focus on the commercials,” and the close score kept audiences tuned in, he said.




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Dahak
Frankfurter








Since: 12.5.02
From: Junction City OR.

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#37 Posted on | Instant Rating: 3.00
While I hated the Sales Genie commercials far more I would say that the Dell and Doritos singing girl commercials were worse. At least with the other bad commercials I knew what they were selling. With the singing girl and the guy with the red computer I didn't know what they were trying to sell me.



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Mr. Boffo
Scrapple








Since: 24.3.02
From: Oshkosh, WI

Since last post: 485 days
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#38 Posted on | Instant Rating: 5.12
    Originally posted by Alessandro
      Originally posted by Bloomberg
      “You could argue this might have been a perfect game from an advertising perspective,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management. “For a lot of the game the football wasn’t that exciting, which really put the focus on the commercials,” and the close score kept audiences tuned in, he said.


He is dead wrong. The game was exciting throughout. Lack of scoring != Lack of excitement.
Tenken347
Boudin blanc








Since: 27.2.03
From: Parts Unknown

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#39 Posted on | Instant Rating: 5.03
    Originally posted by Mr. Boffo
      Originally posted by Alessandro
        Originally posted by Bloomberg
        “You could argue this might have been a perfect game from an advertising perspective,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management. “For a lot of the game the football wasn’t that exciting, which really put the focus on the commercials,” and the close score kept audiences tuned in, he said.


    He is dead wrong. The game was exciting throughout. Lack of scoring != Lack of excitement.


Lack of scoring often does mean lack of excitement for casual fans, which the Super Bowl brings in a whole lot of. You can count the number of games I watch in a year on one hand, with plenty of fingers left over. I didn't perk up until the 4th quarter, where as far as I was concerned, stuff actually started happening.
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