Hah! I've been joking around about an HBK cameo in that movie, not actually knowing he was in it.
I wonder if WWE owns the rights to the term "The Heartbreak Kid", so in exchange of using the name, they gave Shawn Michaels a cameo?
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Last month's issue of WWE Magazine has a small blurb about the movie and states that Shawn Michaels has a small cameo. I wasn't interested in seeing it at first, but any chance to see Shawn Michaels Superkick Ben Stiller will not be passed up by me. :)
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It's like the Sting/Sting thing. Wrestlers are more likely to be cynical about protecting themselves than singers/writers so Sting (Steve Borden) copyrighted the name long before Sting (Gordon Sumner) probably ever thought about it. I'm sure that anything WWE puts out is put through the USPTO to make sure there's not going to be legal action.
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According to the US Patent/Trademark Office, the term "The Heartbreak Kid" is registered by World Wrestling Entertainment and is still considered Live.
That is true. But the thing about trademarks is that you have to specify what area of commerce your trademark is for. That's why we can have Apple Computers and also have Apple Records (the Beatles label). Apple Computers has a trademark for computer-type things, while Apple Records has a trademark for music things. That was why they had the trouble with getting the Beatles' music on iTunes, because iTunes is both a computer-type thing and a music-type thing, and both companies thought that their trademarks should take precedence.
WWE's trademark for "The Heartbreak Kid" is registered for "C 041. US 100 101 107. G & S: Entertainment services, namely wrestling exhibitions and performances by a professional wrestler and entertainer; providing wrestling news and information via a global computer network".
In other words, the name is trademarked for use in advertising wrestling performances by Shawn Michaels. I am also not an expert, but I believe that using "The Heartbreak Kid" for the name of a movie would not be considered infringing on WWE's trademark in the area listed above.