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The W - CRZ's World - AD WEEK HEADLINE OF THE DAY
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CRZ
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#1 Posted on | Instant Rating: 8.44
www.adweek.com


    Carl's Jr. Readies 'Hot' Paris Hilton Spot
    - May 13, 2005

    NEW YORK - Carl's Jr. confirmed on Friday that it would air a sexy TV spot starring Paris Hilton to support its Spicy BBQ Six Dollar Burger [Adweek Online, April 25]. The chain said the 30-second spot, via Mendelsohn|Zien in Los Angeles, would premiere on May 17. In the spot, Paris wears a tight one-piece thong swimsuit as she washes a Bentley while holding the burger. The spot is set to the song, "I Love Paris in the Springtime," sources said. The client spends $50 million annually on ads.


Heeeeeeeey... JUST in time for us to mark the end of Paris Hilton's fifteen minutes! Ad Week says the spot will debut during Tuesday's "Entertainment Tonight." Now THAT'S entertainment! Now THAT'S spicy! Now THAT'S....not.



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