Ah, I heard about this in Missy's interview (well, one of her interviews). Anyhows, the basis of the game is to take a shot everytime Lex touches his wang. Apparently he just can't help himself ... and gives his friend a tug now and then during his matches.
I agree ... the Hurricane gimmick is old and Helms is a great worker. But the Hurricane sells more t-shirts & masks than Sugar Shane Helms probably would. Sugar Shane Helms & Christian ... now there's some chemistry.