If you watch The Americans (And I don't think many did) or Justified, you've seen the strangely vague teasers for this show. Well, here's the "official" trailer and it looks like FX might have another awesome drama on it's hands.
YOUR 2012 NCCA Tournament Bracket Challenge Winner
I watch(ed) The Americans, & enjoy it! And pretty much decided from the teaser promos to at least give The Bridge a shot. Police procedurals aren't my thing at all, but if it's got enough substance on the bad guy sied, I'll stick with it. On the other hand, the hype has ratcheted the expectations up pretty high, so we'll just have to see.
I'm sure he believes what he's saying but the minute people start tuning out because they're sick of the disaster images, they'll tone back. As long as people tune in to see it, they're going to keep showing them over and over again.