The CSI reruns do big numbers for Spike. If TNA gets a .5 in the Velocity spot, I'd consider that a big success. Spike wants TNA to suceed because its a very cheap alternative to WWE.
Also, TNA made all their talent sign contracts so Vince can't raid them.
"When did they pass a law that says the people who make my sandwich have to be wearing gloves? I'm not comfortable with this. I don't want glove residue all over my food; it's not sanitary. Who knows where these gloves have been?" - George Carlin
My guess is that they're targeting the parents, like yourself. One would think that parents of the children that young would probably fall into the 18-36 year old demographic. You have to think that they have some sort of method to their madness.