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The W - Print - Newspaper Circulation 9/1/09 to 3/31/10
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Mr. Boffo
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Since: 24.3.02
From: Oshkosh, WI

Since last post: 482 days
Last activity: 443 days
#1 Posted on | Instant Rating: 5.67
I like to keep track of the newspaper circulations, which get updated twice a year by the Audit Bureau of Circulations. I though maybe you'd be interested as well?

All numbers are average daily circulation numbers.

* Biggest increase goes to the San Jose Mercury News, which jumped from the 26th largest paper to the 8th largest paper. Of course a jump like that means outside factors at play. In this case, it's because they've either closed or consolidated a couple of other papers (as of January 1, 2010), namely the #41 Contra Costa Times and the #91 Oakland Tribune. Even so, the Mercury News is up 5% from what the three papers were doing before, so that's good for the publisher.

* There is a noticeable trend that all the Florida papers are showing increases. I wonder if this is indicative of what I assume is an age gap between those who read newspapers and those who don't; Florida has the highest percentage of people over age 65 of any state.

* Other papers showing major increases are the Phoenix Republic, the Toledo Blade, the Tucson Daily Star, the Lancaster (PA) Intelligencer Journal, the Chattanooga Times Free Press, and the Wichita Eagle.

* The largest decrease belongs to the Boston Globe, which is down 12% over the past 6 months. The only other paper in the top 100 which is down more than 10% is the Detroit News (the Detroit Free Press is also down, but not as much).

All in all, a slight increase among the top 50 newspapers. Not to say that the newspaper industry isn't doomed, but the drop in readership seems to have abated momentarily.

RnPublication Name% Chn03/31/1009/30/09
1Wall Street Journal3%2,092,5232,024,269
2USA Today-4%1,826,6221,900,116
3New York Times3%951,063927,851
4Los Angeles Times-6%616,606657,467
5Washington Post-1%578,482582,844
6New York Daily News-2%535,059544,167
7New York Post3%525,004508,042
8San Jose Mercury News129%516,701225,175
9Chicago Tribune-3%452,145465,892
10Houston Chronicle-5%366,578384,419
11Philadelphia Inquirer-1%356,189361,480
12Phoenix Republic11%351,207316,874
13Newsday (Long Island, NY)-6%334,809357,124
14Denver Post-2%333,675340,949
15Minneapolis Star-Tribune-3%295,438304,543
16St. Petersburg Times16%278,888240,147
17Chicago Sun-Times-2%268,803275,641
18Cleveland Plain Dealer-1%267,888271,180
19Portland Oregonian6%263,600249,163
20Seattle Times0%263,468263,588
21Dallas Morning News-1%260,659263,810
22Detroit Free Press-7%252,017269,729
23San Diego Union-Tribune3%249,630242,705
24San Francisco Chronicle-4%241,330251,782
25The Star-Ledger (Newark, NJ)-4%236,017246,006
26Boston Globe-12%232,432264,105
27Kansas City Star0%216,446216,226
28Sacramento Bee-2%214,219217,545
29St. Louis Post-Dispatch-2%209,839213,472
30Baltimore Sun8%201,830186,639
31Orange County Register-7%196,684212,293
32Atlanta Journal-Constitution-7%196,200211,420
33Indianapolis Star-4%193,525201,823
34St. Paul Pioneer-Press4%193,054185,220
35Pittsburgh Post-Gazette4%192,279184,234
36Orlando Sentinel6%191,191181,090
37Milwaukee Journal Sentinel-2%186,433190,841
38Little Rock Democrat-Gazette9%185,222169,458
39Louisville Courier-Journal2%180,377176,638
40South Florida Sun-Sentinel17%180,377153,563
41Las Vegas Review-Journal-1%174,876175,841
42Cincinnati Enquirer2%172,536168,511
43Miami Herald5%170,769162,260
44Pittsburgh Tribune-Review1%170,538168,218
45Columbus Dispatch-7%170,179183,742
46Charlotte Observer-1%166,546167,585
47Fort Worth Star-Telegram-1%165,252167,364
48Buffalo News-2%162,213165,511
49The Virginian-Pilot (Norfolk, VA)-2%160,609164,454
50Tampa Tribune5%159,813152,568
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DrewDewce
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Since: 2.1.02
From: The Derby City

Since last post: 49 days
Last activity: 3 days
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#2 Posted on | Instant Rating: 3.79
Very interesting, thanks for posting this.

Good to see my hometown paper (Louisville Courier Journal) actually having an increase, but will be interesting to see if their power outage snafu that caused the morning after Kentucky Derby edition not to be delivered until Monday to most of it's subscribers (and caused people to lose their freaking minds if recent editorial pages are any indication) to follow through on their threats to cancel their subscriptions. http://www.courier-journal.com/apps/pbcs.dll/article?AID=20105040318

Also interesting to me that the Boston Globe wouldn't have been one of the top 10 or even 20 newspapers even if it had held steady over the time period. I would have thought they had a MUCH higher circulation given the area I thought they covered. Learn something new every day I suppose. I would also imagine that the decrease would have a lot to do with a lot of their good sportswriters defecting to ESPNBoston.com, but maybe I give too much credit to the Sports section.



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