I think "I'd hit it" was slang before it ever hit the net, but I could be wrong.
Regardless of where it originated, is it really a smart idea to use slang-that's used a euphemism for sex, no less-to sell cheeseburgers? It's trying to be hip for hip's sake, and the demographic that you're trying to market will see through that garbage a mile away.
"It's the four pillars of the male heterosexual psyche. We like naked women, stockings, lesbians, and Sean Connery best as James Bond because that is what being a [man] is." -Jack Davenport, Coupling
BK's "Bacon Cheddar Ranch" commerical seems to borrow somewhat from Old Navy's ads. Campy, goofy premise, with cameos of mild celebrities. Even the bright colors and a jingle. When I first saw it, I thought it was another Old Navy ad.
FWIW, I miss Burger King. They're still all over the place, except in downtown Denver. That's been the biggest bummer about my job switch...there's no BK within lunch walking distance anymore. But I have lost 10 pounds since the switch.
Does anyone else miss those baquet chicken sandwiches they had about two years ago? Or are they still available at some remote BK's? Think they had Sante Fe chicken and BBQ varities. Damn, those were frickin' good!