WWE's Survivor Series, put on in the wake of Eddie Guerrero's death, drew an estimated 375,000 buys according to WWE's Investor Relations website.
In comparison: 2004's SS drew ~400,000, 2003's SS drew 450,000, and 2002's SS did ~325,000.
Despite the slight dip in buys for the event, WWE's PPV numbers are still well above the numbers they did for fiscal 2005, as every event has either drawn much better than its fiscal 2005 counterpart (One Night Stand, Vengeance, SummerSlam) or done about the same (JD, Bash, Unforgiven, No Mercy, Taboo, SS).
DVDs; Blog Calgary Flames: 18-9-4 (1st in NHL's Northwest Divison) Omaha Ak-Sar-Ben Knights: 12-10-0-5 (4th in AHL's West Division)
It should be pointed out that all the improvement in PPV buys can be traced to increased PPV availability in new places as opposed to increased interest in the product. There are exceptions with some obviously much more alluring shows this year (ECW One Night Stand vs. a regular B-show, loaded Vengeance 05 vs. not loaded Vengeance 04, SummerSlam 05 with a dream match vs. SummerSlam 04 with no real main events). But on the whole, domestic buys, where the markets haven't changed, are all down. Money is money, but there's no increased drawing power, just increased places to draw.
You're confusing his actions (lying, cheating, stealing) with his motivations (beating his demons, doing it for his family). I, for one, think this is dynamite booking. Basically, the WWE is saying, "Here's this guy.