I always thought they could run though the Rocky movies. A midcard guy that never really went anywhere gets a shot at a cocky champ who has beaten everyone, manages to go to a time limit draw.
Champ demands rematch to prove it was a fluke. Underdog wins title. Underdog gets a string of victories over less than optimal opponents while a heel comes up through the ranks destroying everyone and calls him out. Heel beats him for the title, and Underdog has to prove to himself he's a champion by winning it back. And that's just the first 3 movies.
well when you put it all in retrospect, all the video packages and build ups make matches that we think are going to be amazing...ehh not so great. It has happened a lot recently in the WWE at almost every pay per view.