They actually did it. Those magnificently crazy people at Stride Gum (or their PR agency, anyway) actually went to the bank and withdrew $10,001 in quarters.
Why? It’s the prize money that the company will award to Donkey Kong master Steve Wiebe if he can break the game’s current high score, live at E3. Wiebe, whose efforts to dethrone champion Billy Mitchell were chronicled in the riveting 2007 documentary The King of Kong: A Fistful of Quarters, will attempt to beat his rival’s current high score of 1,050,200 points on TK.
The "King of Kong" isn't what I'd call a super compelling documentary, even from a hardcore/retro gamer perspective. It does shine a light on this odd time-locked niche group of gamers that are still into retro gaming which I found kind of odd and in some ways sad. The true human interest story is not bad though, with Steve Wiebe looking to dethrone Billy Mitchell and all of Billy's tactics to retain his title. Without adding much--if any--narrative, Mitchell really paints himself as this uber douche villain that you're just dying to see lose. The movie does not disappoint.
Overall I think it's worth the time you spend watching it, but I'd probably rent instead of buy (even if it was in the cheap bin).
As an aside, "Who Killed the Electric Car" is a good one to pick up if you're into these types of documentary films.
I remember reading somewhere (maybe even IMDB or WikiPedia) that a lot of the hero/villain drama was invented and doesn't really reflect reality - that the two rivals are actually friends, and that Billy Mitchell is actually a really nice guy who made no attempts to avoid Wiebe.
We all have ways of coping. I use sex and awesomeness.