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28.8.14 0034
The W - Movies & TV - Spike changing logo in May - expected to have no effect
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CRZ
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#1 Posted on | Instant Rating: 8.88

"Get More Action" - get it? Get it?


More fun in the press release at http://sev.prnewswire.com/television/20060322/NYW09622032006-1.html and quoted below:


    Spike TV Launches Rebranding Campaign
    New Logo and Tagline Get More Action to Debut in May


    NEW YORK, March 22 /PRNewswire/ -- With a new logo and tagline promising that viewers will Get More Action, Spike TV announced that it will be refining its brand position at a development breakfast in New York today.

    A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past. Spike's new logo will makes its debut on-air starting in May, along with the tagline Get More Action.

    Said Spike TV Creative Director Niels Schuurmans: "Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action."

    Spike's programming is consistent with its revamped brand image. The network's first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship(R) through 2008 for four more seasons of The Ultimate Fighter as well as ten LIVE mixed martial arts fight cards. Season 3 and 4 of The Ultimate Fighter will debut on the network in 2006.

    "Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," said Kevin Kay, General Manager of Spike TV.

    Spike's acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.

    Spike TV is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA) .
    Website: http://www.spiketv.com/



See more: http://www.broadcastingcable.com/article/CA6317977.html?display=Breaking+News


(edited by CRZ on 22.3.06 2337)


CRZ
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Since: 21.2.02
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#2 Posted on | Instant Rating: 8.13
I guess the bright side is if you don't like *this* logo / misson statement / "re-brand", just wait a couple years and they'll re(re)RE-brand again. Practice makes perfect!

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Since: 4.9.02
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#3 Posted on | Instant Rating: 2.38
Well the new logo looks better than the weird, cursive written one.

That new Blade series looks crappier than Trinity.

(edited by The Vile1 on 23.3.06 0737)
KJames199
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#4 Posted on | Instant Rating: 7.77
It's more fitting than the current one, but it also screams "first day of 3D Studio Max training."




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Since: 8.5.03
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#5 Posted on | Instant Rating: 6.36
It inspires me to either join the military or buy motor oil.



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Since: 2.1.02
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#6 Posted on | Instant Rating: 5.57
(deleted by CRZ on 23.3.06 1450)
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#7 Posted on | Instant Rating: 5.67
Why would they have the logo pointing down? Doesn't down signify "less"? Or worse...limp?
redsoxnation
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Since: 24.7.02

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#8 Posted on | Instant Rating: 3.33
Now, this might be more high concept than they would like, but, if you are naming a network Spike, why not use a Spike as your logo? Maybe on the 463rd rebranding they'll come to that idea.
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Since: 28.6.04
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#9 Posted on | Instant Rating: 6.11
    Originally posted by Mr Hell II
    Why would they have the logo pointing down? Doesn't down signify "less"? Or worse...limp?
    Originally posted by redsoxnation
    Now, this might be more high concept than they would like, but, if you are naming a network Spike, why not use a Spike as your logo? Maybe on the 463rd rebranding they'll come to that idea.


I think that the gold object that's pointing down is meant to be reminiscent of a spike without being too obvious a reference to a phallus.



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Since: 17.2.03
From: San Jose, CA

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#10 Posted on | Instant Rating: 0.68
I agree with Matt, the logo looks similar to stripes on a marine uniform. The goobers who run Spike probably think Chuck Norris invented Mixed Martial Arts. Still, it could be worse. Spike could be veering into sports programming, which would ensure that Stephen A. Smith would always have enough money marks to get his own show somewhere. (Adam Corolla Corollary)

Frank
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Since: 17.11.02

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#11 Posted on | Instant Rating: 0.97
    Originally posted by CRZ


    A more modern and streamlined logo featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past.


Hmm. '...chevrons of the past.'?



...someone should have a talk with the person who writes their news statements.
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