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23.7.14 1917
The W - Guest Columns - Shapiro
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chuckc14
Summer sausage








Since: 2.1.02
From: Nashville

Since last post: 3088 days
Last activity: 1476 days
#1 Posted on
Veeeery interesting article about the "10 business moves of doom" by the WWE. The buyrate and ratings research was really well done. Thanks for the good read. Get on out there and see it if you haven't.



"I'm more confused than Scott Hall in a parking lot" - Joshua Grutman
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Dr Unlikely
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Since: 2.1.02

Since last post: 2 days
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#2 Posted on
I'm in complete agreement, that was a really well put-together piece. I'm sure it helps that I'm pretty much exactly in line with Shapiro's thinking that the finish to WM2K was the beginning of the end and the foundation for a lot of the problems that followed and hang around today. I wish Shapiro would write more for the site.
AlbySure
Boerewors








Since: 10.12.01
From: LA

Since last post: 22 days
Last activity: 1 day
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#3 Posted on

    Originally posted by chuckc14
    Veeeery interesting article about the "10 business moves of doom" by the WWE. The buyrate and ratings research was really well done. Thanks for the good read. Get on out there and see it if you haven't.


I wish it were longer.

Albert



"Hi, Mommy! I bet this is the first phone call you ever got from a tree."
chuckc14
Summer sausage








Since: 2.1.02
From: Nashville

Since last post: 3088 days
Last activity: 1476 days
#4 Posted on
I wish it were longer.


I wish you wrote more columns ;)



"I'm more confused than Scott Hall in a parking lot" - Joshua Grutman
JustinShapiro
Scrapple
Moderator








Since: 12.12.01
From: Pittsburgh, PA

Since last post: 1 day
Last activity: 2 hours
#5 Posted on
Guys, that's really nice of you to say to me. I was trying to put everything in one long thing so I would never have to write about it again. STAY TUNED FOR PART 2, where I run all out of TV ratings love but compensate in unintentional pretentiousness with a ... st*r r*ting or two. Part 1 was like waiting in a fascinating line and part 2 is the rip-roaring waterslide sans water.

& slide
tomvejada
Andouille








Since: 2.1.02

Since last post: 3982 days
Last activity: 3982 days
#6 Posted on
Good column, Justin. I think the downfall began at the end of the Triple H-Steph-Angle Triangle. Despite that, I liked how you put the ratings, and buyrates. Did you get that from Meltzer?



"Catching Hitler was neato!" "Next stop, Hirohito!"
Bart Simpson
EddieBurkett
Boudin blanc








Since: 3.1.02
From: GA in person, NJ in heart

Since last post: 11 days
Last activity: 1 hour
#7 Posted on
I liked your use of Chris Jericho's debut monologue in the WWE. Funny how three years later, he COULD be part of the solution, but he isn't...

Funny how "Y2J" is almost as old as the slash, too...



I'm gettin too old for this shit...
skorpio17
Morcilla








Since: 11.7.02
From: New Jersey

Since last post: 2318 days
Last activity: 2318 days
#8 Posted on
Great article Justin, I agree with 95% of what you wrote.
A very informative look back. Thanks.

Just to support you on a few of the WWF Mistakes.

1. Having a main event match as a four corner match with a McMahon in each corner was a huge turn-off. Just how all the McMahons constantly put themselves over on camera was really annoying. Putting 4 McMahons in a main event helps ruin it, 1 is bad enough. Focus on the wrestlers.
2. The love triangle angle was also botched by inserting Rock into the mix. At Summerslam 2000, The Rock faced Triple H and Kurt Angle in a three-way title match. It was a great match, but their was no reason to involve the Rock into this storyline.
3. The biggest mistake of your top 10 has to be the colossal mistake of turning Austin heel at Wrestlemania. And keeping Triple H heel the next night. With the Rock gone, the WWF ruined all of their top draws.
4. The biggest mistake you left out of your top 10 has to be the WWE letting Austin walk out. I donít care how difficult Austin was to work with. They gave him rotten storylines for months and he deserved better.

The one thing I must take a small issue with is calling the signing of the NWO a mistake. Now I agree that their introduction angle was badly botched and the No Way Out 2002 PPV was the worst of the year. Now signing Scott Hall was a bad idea from day one. Kevin Nash could have gotten over if he was healthy enough to wrestle. But, I can agree that they should have known his body would break down. But, signing Hulk Hogan was NOT a mistake. Hulk Hogan produced the best moment of the year in his match vs. the Rock. He is currently the biggest draw in the WWE aside from the Rock. They had to add him to the Raw roster the other week in MSG just to sell out the tickets. Hogan has given a rub to the Rock, Undertaker, Triple H, and Kurt Angle. He deserves to go out this way.



(edited by skorpio17 on 11.7.02 1030)


-Brian Popkin
skorpio17@aol.com
JustinShapiro
Scrapple
Moderator








Since: 12.12.01
From: Pittsburgh, PA

Since last post: 1 day
Last activity: 2 hours
#9 Posted on
Thanks again so very much, other people.

"I think the downfall began at the end of the Triple H-Steph-Angle Triangle"

You're not the only one.

"Did you get that from Meltzer?"

I used otherarena.com for the easily accessbile TV ratings and buyrates, and referenced a bunch of Observers from the last year and a half. Plus Dave is, like, my hero.

"I liked your use of Chris Jericho's debut monologue in the WWE."

Weren't Heyman's comments about Austin turning his back on Vince pretty CRA-ZY!

"2. The love triangle angle was also botched by inserting Rock into the mix."

I thought they were going to do a singles match at SummerSlam but then they delayed it by a month -- I think they wanted to combine the world title match with the hottest angle and passed on a Rock/Benoit rematch.

"The biggest mistake of your top 10 has to be the colossal mistake of turning Austin heel at Wrestlemania. And keeping Triple H heel the next night. With the Rock gone, the WWF ruined all of their top draws."

It was lunacy!

"The biggest mistake you left out of your top 10 has to be the WWE letting Austin walk out."

It's huge, it just happened at the end of the big slide I was writing about so the full effect hasn't been felt yet. I guess if I write this again at the fourth anniversary and nobody's over yet that'll be a big one.

"They gave him rotten storylines for months and he deserved better."

Word up.

"But, signing Hulk Hogan was NOT a mistake."

I agree. They just used him up too quick. Putting the title on him was the wrong move though.

I just lumped them all together under "signing the NWO" as a mistake when you consider that they probably could've compensated for Hall and Nash sucking by actually doing the angle right, since they were brought in for a temporary spike, but didn't even do that. So it was just a waste.

"Hulk Hogan produced the best moment of the year in his match vs. the Rock."

People really loved that. Just take out the part with the monster truck.

"Hogan has given a rub to the Rock,"

Well, Rock was already a bigger star than Hogan.

"Undertaker, Triple H,"

Well, they're already established.

"and Kurt Angle."

Yes indeed.

"He deserves to go out this way."

He's done wonders for his "reputation" by "doing business," as it is called in "this industry," as it is called.

(edited by JMShapiro on 11.7.02 1130)
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Thank you, thank you, thank you. Especially to the person who registered just to post here, thanks. I'm glad you all enjoyed it, and I hope you will enjoy Part 2 coming soonish.
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