Really, this is the best move Sega can make right now. But the best way to be competitive with any EA title (since they now have exclusive rights to the ESPN brand) is to make a deal with Fox Sports, who has cemented itself as the world's baseball leader. (Although the idea of a video game Joe Buck might sicken more than a few)
The best part of the article for me? Take Two is paying for this potential deal with profits from GTA!
I got into the second wave of the closed beta. The part I enjoyed the most was that it's possible to progress without having to grind xp. I went got up to level 40 with a Night Elf rogue, and never really got bored doing quests.