Really, this is the best move Sega can make right now. But the best way to be competitive with any EA title (since they now have exclusive rights to the ESPN brand) is to make a deal with Fox Sports, who has cemented itself as the world's baseball leader. (Although the idea of a video game Joe Buck might sicken more than a few)
The best part of the article for me? Take Two is paying for this potential deal with profits from GTA!
Reminder: the DSi XL, WarioWare DIY, and America's Test Kitchen all came out yesterday. Haven't tried DIY yet, and no intention of trying ATK unless you get minigames where you can play as Christopher Kimball battling evil-doers with his bow tie.