Is anyone looking forward to the WWF's impending roster split? I can't say that I am. If it's over exposure of wrestlers that they are worried about, then why not simply hold people off tv every now and then. There's no law that says, Wrestler X has to be on every show and has to cut a promo twice a week. Just keep him off tv every now and then. Think off all the potential fueds the WWF can come up with now, and then think of how that number is going to be cut in half once the split takes place. Let's say your dream match is Wrestler A Vs. Wrestler B. Well if Wrestler A gets shipped off to WWF1 and Wrestler B ends up in WWF2 then you're not going to get to see your dream match. If they really want to run two promotions, why not have some sort of minor leagues type of deal, for people who are passed the point of needing to be in a developmental type atmosphere, but are not quite ready for the big time yet. They could tour the smaller cities, gain the experience they need to make it in the WWF. Run PPVs maybe 5 times a year. They could take the Excess time slot, that show is useless anyway. It would probably be a pretty good environment too, everyone trying to out do each other so that they can be the next to make the WWF.
You do realize that bookers don't book spots in matches, don't you? The booker (in this case, Heyman for discussion) decides who goes over, why, and how it affects the story. The road agents and the wrestlers themselves decide the finish.