Heyman is the head writer for Smackdown, Gewertz for RAW. I'm hoping eventually that Heyman ditches the on-air character and heads up both shows. Smackdown may have better guys on it, but they, too, would fail if they had to perform on RAW.
"Young lady, in this house, we obey the laws of thermodynamics!" - Homer Simpson
And...cut. I think WCW screwups like that and things that just SUCKED (e.g. The White Castle of Fear promo, the Beach Blast mini-movie, etc.)are things that really can't be emulated. It's a legendary sort of craptitude.