Obligatory note: I own stock in Spherix (Symbol SPEX), a competitor in the sugar substitute market. The stock is in the tank right now. If these guys could ever get their shit together, I think they could make a run at Splenda. It's currently trading under $3 per share.
I've been researching it a bit, and there is some worry about Splenda being bad for you because of the chlorine that is being put into the sugar... I'll see if I can find that link again. It was from a site bashing Aspartame (Nutrasweet, Equal)- but they also were not happy with Sucralose (Splenda). I was trying to find any info on Tagatose, which is what Spherix markets.
GURU: I'm pretty sure I'm going to lose all of my money I've put into this stock. UGh.
Hang with it...money is going to go the other way just to test the water on "alternatives". Never underestimate the investors going for the next "quick fix betting on others getting a quick fix" (i.e Vioxx). Then sell. The only way you lose dough is if someone files Chapter (insert here). Never give up until...well - how do you spell "federal investigation"? After all, I've been betting on eggs for years, which went from good, to kill you, to make you "immune", to kill you, to - rinse, repeat cycle. We still eat eggs. Never give up, until the above happens. CLASS ACTION...yikes! I can't even type that with a straight face
Demonstrations are a drag. Besides, we're much too high