For just a few short years ago, you would have instead been watching yappy dogs parade around MSG instead. Frickin USA and the Westminster Dog Show. lol.
USA must get some high ass ratings for that dog show.
Unless my memory fails me, when contract talks between WWF & USA came up (& WWF was still riding the tail-end of the ratings boom), didnt Vince want them to stop pre-empting RAW for the dog show and USA refused?
The Dog Show exposes the USA Network to different demographic than their average viewers. It allows them to plug their shows and programming to new viewers that may actually come back. It's all about the money.
Golf is harder than Baseball. In Golf you have to play your foul balls.
Last night the wife and I saw a commercial for the dog show. She said she wanted to watch it, but I expressed my early childhood "wrestling has been pre-empted" trauma. It runs quite deep.
I think you mean 10 Eastern for Law & Order and the Office. 11 Eastern would put it in the local news, and if we've learned anything from Leno, it's you don't piss off the affiliates.