Jimmy Kimmell just did a bit on the Super Bowl pregame show where he said "goodbye to cable" by walking onto the sets of various cable shows. He walked into the ring on RAW, where Test was stretching D`Lo (in dress shirt atire), said "Goodbye WWE," and hugged Stacy Keibler twice. And you could hear Jim Ross say, "What the? Jimmy Kimmell?"
I haven't seen the bit, but possibly Phoenix. At the Raw show on 1/6/03 Jimmy Kimmel trotted out during one of the "nothing's going on because its a commercial" intervals. (So Jimmy was at the show that night.)
I would have to guess that Bill Simmons wrote that, just so that he could get Jim Ross to bust out that line which Bill so often used in his column. Just a shame Jimmy didn't have music ;)
Torchslasher foiled me this time, but I shall get him next time!*maniacal laughter*