I've said before (The W) that I don't think online gaming is all that important to the current crop of console's sales. Here (gamesarefun.com) is an editorial that agrees with me. I'll concede that some of the points sound like whiny complaining (its too hard/expensive to set up a home network), but they are all legitimate reasons why its only the hardcore gamers pining over any lack of online content, and not the gaming masses.
I don't like buying stuff from EB and other places like that because I just don't trust them with matters like that and anything involving personal information. Plus I'm patient enough to wait for the game to come out.