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The W - Movies & TV - OLN changing name later this year Register and log in to post!
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Big Brother

Since: 9.12.01
From: ミネアポリス

Since last post: 4 hours
Last activity: 1 hour
#1 Posted on | Instant Rating: 8.94
THANKS TO: my wife

    OLN to Be Rebranded as Versus
    Anthony Crupi

    APRIL 24, 2006 -

    In a bid to distance itself from its field-and-stream roots, Comcasts OLN will rebrand itself as Versus this Fall.

    OLN president Gavin Harvey confirmed the identity makeover late last week, after an inquiry with the the U.S. Patent and Trademark Office revealed that the network had reserved a number of brand names, including Versus and a few basic permutations of the same.

    Harvey said the new name was chosen after his team had considered hundreds of names, from the sublime to the absurd, adding that Versus came out on top because nothing else quite captured the idea of competition, which is the core concept of the network. The new moniker also carries a certain neutrality, Harvey said, as it is meant to evoke associations with competitive sporting events as well as OLNs more outdoorsy fare.

    A new logo will be introduced in June, to coincide with the end of OLNs National Hockey League playoff coverage. We want to have a conversation about this all summer longso people will know what to look for in the fall, Harvey said.

    The net will continue to look for other tent pole sporting events, Harvey said, although Last month, Comcast president, programming Jeff Shell said it was unlikely that OLN would pick up the rights to a Major League Baseball package.

Catch the trademark list at

No logos yet as far as I can see...come back in a month or two

(edited by CRZ on 24.4.06 1328)

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Since: 10.4.02
From: New York City, NY

Since last post: 2196 days
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#2 Posted on | Instant Rating: 5.28
They definitely need a new name, but Versus? That's simply awful, and infintely weaker than Spike (which I always felt was a terrible choice for a network name). They have done a tremendous job with the Tour de France and their NHL coverage has been excellent as well (Doc Emmerick and John Davidson are as good as it gets). Re-branding as Versus doesn't improve the image of the network, it's just setting itself up for a future re-branding.

"Well, you can't involve friendship with business. It has to be one or the other. It's either business or friendship, or hit the bricks!"
--Life Lessons from Bobby the Brain Heenan WCW Uncensored 2000 preview

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