The cable music network will produce the halftime show for the 2004 Super Bowl airing on CBS. Both MTV and CBS are owned by Viacom.
MTV produced the halftime show for the 2001 Super Bowl, which also aired on CBS and featured Aerosmith, 'N Sync, Britney Spears, Nelly and Mary J. Blige.
"We plan on even more unexpected music performances ... that will go down in halftime history," Van Toffler, president of MTV and MTV2, said in a statement Monday. The performers weren't announced.
America Online is the halftime sponsor.
The Super Bowl will be Feb. 1 in Houston."
-------------------------- Maybe it was just me, but I was NOT a fan of the last half time show by MTV. I hate to think about what MTV will try to pull of this year.
It's like a koala bear crapped a rainbow in my brain!
The Lingerie Bowl is the greatest money-making idea I've heard in a long time. What living room full of moderately drunk football fans won't come up with twenty bucks to watch that, especially if MTV throws together another halftime with acts like N'Sync.
The Toronto Maple Leafs are built for the playoffs. Of course they are. What Leafs fans don't realize, though, is "built for the playoffs" is just GM-speak for "short on skill, kinda slow, and can't score over an 80 game season".
"We plan on even more unexpected music performances" What, are their lips actually going to be in sync with the vocals... "that will go down in halftime history," Going down in history doesn't nessesary mean it's good news
Christmas is the one time of year when people of all religions come together to worship Jesus Christ. - Bart Simpson
I thought I heard in the Big Finish on PTI that Outkast was going to be on the show. On the other hand, I'd been awake for all of about four minutes, and it may have been completely unrelated.
Originally posted by BigVitoMarkThe Lingerie Bowl is the greatest money-making idea I've heard in a long time. What living room full of moderately drunk football fans won't come up with twenty bucks to watch that, especially if MTV throws together another halftime with acts like N'Sync.
The problem here is that the format for the Lingerie Bowl is going to change this year. The girls will have pads on now. It was a good idea, but for whatever reason, it is being diluted worse than the UFC was back in the nineties.
Damn you WWE for making me change my sig. I'm sure you have good enough reasons to get rid of Shannon, but that doesn't mean I have to like it. Let me thus be the first to say: BRING BACK DAFFNEY!
I mean if I don't like the acts, then I'll go make myself a sandwich, grab a drink, find some other halftime programming. MTV booking the halftime show just ensures that there will be popular artists performing which will satisfy the greatest amount of the audience (and damn them for doing that!). It's not like they're going to book Radiohead or Flaming Lips because they want to attract the snooty record buyer to watch the halftime show. Besides, if you turn it off for TOO long, you'll miss the ads. And that's why we all watch anyway...Right?
Wisconsin Badgers: 7-5 (Looks like we're playing Auburn. That's a color, not a school.)
Minnesota Vikings: 8-5 (I'm extending my giving thanks for one more week to say "Thank you, Seattle, for being an awful road team.")
If I were doing things, I would give half-time to ONE act, and just let them do their thing for 30 minutes. But for whatever reason, it has to be a halftime "extravaganza", which apparently means lots of cheesy props, lots of cheesy dancers (at least half of which must be kids), etc. And apparently more acts = "amazing" performance, particularily if they are from different genres.
But such as it is, MTV may as well book it. It sure beats Earth, Wind, and Fire!
Everything that is wrong in this world can be blamed on Freddie Prinze Jr.