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The W - Pro Wrestling - Now THAT'S how you spin the numbers
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Mr Shh
Toulouse








Since: 9.1.02
From: Bergen County, NJ

Since last post: 1 day
Last activity: 1 day
#1 Posted on | Instant Rating: 8.43
WWE beats 'American Idol' in key demos (wwe.com)


    Originally posted by WWE
    During the week [of April 13], WWE programming reached 2,303,000 Men 18-34, 4,782,000 Men 18-49 and 10,318,000 Males 2+, more than the following network programs:

    • American Idol with 1,972,000 (Tuesday) and 2,117,000 (Wednesday) Men 18-34

Emphasis mine.

Nope. No double counting in that number. No sir. Kudos to them, though. I'm sure they've been dying to draft something where they could say they "beat" AI. It's the Holy Grail of ratings releases. So, the new Superstars show at least allowed them to do that, even if they refute their own number in the first bullet point (the true weekly comparison is 2.3m for WWE versus 4.1m for AI (2.0m + 2.1m).



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Super Shane Spear
Bierwurst








Since: 2.1.02
From: Sector 7 Slums

Since last post: 1508 days
Last activity: 1508 days
#2 Posted on | Instant Rating: 5.30
Wait. So there are slightly more 35-49 year old men watching WWE than 18-34 year old men?

(edited by Super Shane Spear on 24.4.09 1027)


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TheBucsFan
TheChiefsFan








Since: 2.1.02

Since last post: 3 days
Last activity: 1 day
#3 Posted on | Instant Rating: 2.22
    Originally posted by Mr Shh
    WWE beats 'American Idol' in key demos (wwe.com)


      Originally posted by WWE
      During the week [of April 13], WWE programming reached 2,303,000 Men 18-34, 4,782,000 Men 18-49 and 10,318,000 Males 2+, more than the following network programs:

      • American Idol with 1,972,000 (Tuesday) and 2,117,000 (Wednesday) Men 18-34

    Emphasis mine.

    Nope. No double counting in that number. No sir. Kudos to them, though. I'm sure they've been dying to draft something where they could say they "beat" AI. It's the Holy Grail of ratings releases. So, the new Superstars show at least allowed them to do that, even if they refute their own number in the first bullet point (the true weekly comparison is 2.3m for WWE versus 4.1m for AI (2.0m + 2.1m).


So it's counting all of WWE's programming for the week, but separating the episodes of American idol, right?
Mr Shh
Toulouse








Since: 9.1.02
From: Bergen County, NJ

Since last post: 1 day
Last activity: 1 day
#4 Posted on | Instant Rating: 8.43
    Originally posted by TheBucsFan
    So it's counting all of WWE's programming for the week, but separating the episodes of American idol, right?

Right. The WWE number is RAW + SD + ECW + Superstars (I guess Superstars gave them the extra boost so that WWE could make this claim). And there are repeat viewers across the four, so the 2.3m is not even total *unique* viewers, whereas the AI numbers represent unique viewers for the given night.

All networks do this, by the way. Spinning ratings is an art form.



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Mr. Boffo
Scrapple








Since: 24.3.02
From: Oshkosh, WI

Since last post: 368 days
Last activity: 329 days
#5 Posted on | Instant Rating: 5.24
    Originally posted by Mr Shh
      Originally posted by TheBucsFan
      So it's counting all of WWE's programming for the week, but separating the episodes of American idol, right?

    Right. The WWE number is RAW + SD + ECW + Superstars (I guess Superstars gave them the extra boost so that WWE could make this claim). And there are repeat viewers across the four, so the 2.3m is not even total *unique* viewers, whereas the AI numbers represent unique viewers for the given night.

    All networks do this, by the way. Spinning ratings is an art form.

Indeed. You know the ratings are bad when they can't even find a way to claim victory. The CW will often talk about their rating among women aged 25-54 or something like that. I don't really know the point of it. Are they trying to lure advertisters who don't read anything but the headline?
emma
Cherries > Peaches








Since: 1.8.02
From: Phoenix-ish

Since last post: 128 days
Last activity: 3 hours
#6 Posted on | Instant Rating: 8.39
    Originally posted by Super Shane Spear
    Wait. So there are slightly more 35-49 year old men watching WWE than 18-34 year old men?
Is that actually surprising? More 35-49 men have wives who expect them to be home with the family on Friday night. Wholesome family viewing! I would hope that 18-34 would have something better to do!

Anybody happen to know/care what the cost difference is between 30 seconds of advertising on AI vs. WWE? I suspect it might be a fair guess that you could probably get one spot on one AI ep for about the same $$$ as once an hour on all WWE programming for the week. Just a hunch ...
Mr. Boffo
Scrapple








Since: 24.3.02
From: Oshkosh, WI

Since last post: 368 days
Last activity: 329 days
#7 Posted on | Instant Rating: 5.24
http://www.frankwbaker.com/prime_time_programs_30_sec_ad_costs.htm says that American Idol has not been in the top 10 for cost per ad since the 2006-2007 season. I do not know why that is. But that means that for the 2008-2009 season, a 30 second commercial on AI is some number below $200,000. That information was taken from AdAge.

AdAge also reported (at http://adage.com/images/random/tvchart06.pdf ), that in the 2006-2007 season, WWE Smackdown on The CW got $25,000 per 30 second ad, the lowest of any show on The CW that year (below the $40,000 that they got for reruns of America's Next Top Model on Monday nights). Smackdown is down about 30% on MyNetwork, so you'd think those would be decreased by about that much.

So factor in all that guesswork, and it would seem a safe bet that American Idol ads are something like 10x more expensive than WWE Smackdown ads. Raw might be a little higher, as it's still one of the top rated shows on cable, but it still doesn't crack 4 million households, so I can't imagine they'd be willing to pay that much more.
Peter The Hegemon
Lap cheong








Since: 11.2.03
From: Hackettstown, NJ

Since last post: 3 days
Last activity: 9 hours
#8 Posted on | Instant Rating: 7.03
    Originally posted by Mr Shh

    Right. The WWE number is RAW + SD + ECW + Superstars (I guess Superstars gave them the extra boost so that WWE could make this claim). And there are repeat viewers across the four, so the 2.3m is not even total *unique* viewers, whereas the AI numbers represent unique viewers for the given night.



According to Meltz, it's even worse than that. It's actually RAW Hour 1 + RAW Hour 2 + SD Hour 1 + SD Hour 2 + ECW + Superstars. And actually the Spanish language programming and AM Raw and whatever else they could scare up as well.

So if you watch WWE programming fairly faithfully, congratuations--you equal 6 American Idol viewers! B^)
Alessandro
Lap cheong








Since: 2.1.02
From: Worcester MA

Since last post: 21 hours
Last activity: 14 hours
#9 Posted on | Instant Rating: 5.55
On a semi-related note, one of those "Did You Know?" segments recently bragged that WWE.Com is one of the most viewed websites by 18-to-34-year-old males, then they listed a bunch of popular sites with less hits from that demographic ... including Oprah.Com (well, I would sure HOPE so!).





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Mr. Boffo
Scrapple








Since: 24.3.02
From: Oshkosh, WI

Since last post: 368 days
Last activity: 329 days
#10 Posted on | Instant Rating: 5.24
Well I guess someone got their signals crossed with the information from my previous post, because Forbes is running a slide show (god I hate Forbes and their slide shows) of the top 15 money makers on TV, and they say American Idol gets $623K per 30 second ad.
http://www.forbes.com/2009/04/08/television-advertising-american-idol-business-media-tv-moneymakers_slide_2.html
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