By that logic, shouldn't they instead try to build Bischoff up huge? I mean, if he's only going to be around a short time, they should build him up as big as they can and get their money's worth out of him. If Steph is around forever, then they can beat her down, and take as long as needed to build her back up again. Otherwise, as much effort is put into making her a huge face, is all going to be wasted the minute they decide to throw the whole promotion behind the effort to turn her heel.
I assume you have hard by now, but just in case.. In an interview (on I think WWF.com) Lita/Amy pretty much said that the site never was officially official. She gave the girl permission to run it but hasn't even ever visited there.