According to that article right now they are only doing that in Japan. I'd say that hopefully this will eventually make it stateside, but I already have one.
"Now that you've built up the courage to get into the gym, let me give you five reasons why you should put in the time to train with consistency: 1. Increased strength 2. Improved self-confidence 3. Injury prevention 4. Self-discipline 5. Sex (Trust me, you'll have a better shot with the ladies if you're in shape.)" -- Making the Game, pp. 14 - 15
PSA: If you've thought about getting PS+, maybe this week's the time? The "buy a year, get 3 months deal" expires this time next week, while Sony's running a seperate "spend $50 on PSN, get $10 back deal right now until April 1st.