According to that article right now they are only doing that in Japan. I'd say that hopefully this will eventually make it stateside, but I already have one.
"Now that you've built up the courage to get into the gym, let me give you five reasons why you should put in the time to train with consistency: 1. Increased strength 2. Improved self-confidence 3. Injury prevention 4. Self-discipline 5. Sex (Trust me, you'll have a better shot with the ladies if you're in shape.)" -- Making the Game, pp. 14 - 15
For anyone that hasn't jumped on board yet. It makes sense. The game's been out for four years, so just about everyone who's going to buy the game has already bought the game. Time for a new audience. Give it a shot if you haven't already.