According to that article right now they are only doing that in Japan. I'd say that hopefully this will eventually make it stateside, but I already have one.
"Now that you've built up the courage to get into the gym, let me give you five reasons why you should put in the time to train with consistency: 1. Increased strength 2. Improved self-confidence 3. Injury prevention 4. Self-discipline 5. Sex (Trust me, you'll have a better shot with the ladies if you're in shape.)" -- Making the Game, pp. 14 - 15
Well shit, now I wish I was better at this game. I could get to Parsippany, but I would get demolished by most gamers I think. Although, getting to do a Rolling Thunder on dMp's character does have a certain appeal to it.