According to that article right now they are only doing that in Japan. I'd say that hopefully this will eventually make it stateside, but I already have one.
"Now that you've built up the courage to get into the gym, let me give you five reasons why you should put in the time to train with consistency: 1. Increased strength 2. Improved self-confidence 3. Injury prevention 4. Self-discipline 5. Sex (Trust me, you'll have a better shot with the ladies if you're in shape.)" -- Making the Game, pp. 14 - 15
Challengers Pack with Pre-order Pre-order "Ultra Street Fighter IV" and receive the Challengers Pack which includes five additional costumes for Elena, Hugo, Posion, Decapre, and Rolento. Ultra Street Fighter IV - Xbox 360 (The W at Amazon)