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The W - Print - Newspaper Circulation 9/1/10 to 3/31/11
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Mr. Boffo
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Since: 24.3.02
From: Oshkosh, WI

Since last post: 451 days
Last activity: 412 days
#1 Posted on | Instant Rating: 5.89
Well the Audit Bureau of Circulations released their newspaper circulation numbers through March 31st some a couple weeks ago. I did this a year ago and those numbers are at http://the-w.com/t/40815 .

First off, according to http://www.palmbeachpost.com/money/new-rules-dont-stop-newspaper-circulation-fall-1450819.html?printArticle=y , they've changed their rules slightly. Like with television ratings, the people who care the most about this stuff are the advertisers. And the advertisers just care about how many people are reading the newspaper, not how many are actually paying for it. So it's much easier to include free copies in your circulation numbers.

This change obviously greatly affected the circulation of the Chicago Sun-Times and the Dallas Morning-News. Both are showing a 55% increase over one year ago, which would obviously be ridiculous if you were comparing apples to apples. The San Jose Mercury-News, the Pittsburgh Tribune-Review, and La Opinion of Los Angeles are likewise showing a substantial increase.

The largest decreases in circulation belong to Newsday, the San Diego Union-Tribune, the Louisville Courier-Journal, and the Columbus Dispatch.

RnPublication NameChg03/31/1103/31/10
1Wall Street Journal1%21177962092523
2USA Today0%18290991826622
3New York Times-4%916911951063
4Los Angeles Times-2%605243616606
5San Jose Mercury News12%577665516701
6Washington Post-5%550821578482
7New York News-1%530924535059
8New York Post0%522874525004
9Chicago Tribune-3%437205452145
10Chicago Sun-Times56%419407268803
11Dallas Morning News55%404951260659
12Houston Chronicle-1%364724366578
13Philadelphia Inquirer-4%343710356189
14Phoenix Republic-4%337170351207
15Denver Post-3%324970333675
16Newsday (Long Island, NY)-11%298759334809
17Minneapolis Star-Tribune0%296605295438
18St. Petersburg Times5%292441278888
19Portland Oregonian-1%260248263600
20Cleveland Plain Dealer-5%254372267888
21Seattle Times-4%253247263468
22Detroit Free Press-2%246169252017
23San Francisco Chronicle-2%235350241330
24The Star-Ledger (Newark, NJ)-3%229255236017
25Boston Globe-6%219214232432
26San Diego Union-Tribune-12%218614249630
27Sacramento Bee-2%210925214219
28Kansas City Star-3%209258216446
29St. Louis Post-Dispatch-6%196232209839
30Baltimore Sun-3%195561201830
31Milwaukee Journal Sentinel4%194436186433
32St. Paul Pioneer-Press0%193549193054
33Pittsburgh Tribune-Review12%190625170538
34Orlando Sentinel-2%187841191191
35Pittsburgh Post-Gazette-3%187237192279
36Atlanta Journal-Constitution-7%183415196200
37Orange County Register-7%182964196684
38Little Rock Democrat-Gazette-1%182463185222
39Indianapolis Star-9%176232193525
40South Florida Sun-Sentinel-3%174641180377
41Miami Herald2%173555170769
42Las Vegas Review-Journal-5%166182174876
43Tampa Tribune3%164568159813
44Cincinnati Enquirer-6%161858172536
45Bergen County Record-1%156425158105
46Charlotte Observer-7%155497166546
47Buffalo News-5%154748162213
48The Virginian-Pilot (Norfolk, VA)-5%152198160609
49Louisville Courier-Journal-16%151918180377
50Fort Worth Star-Telegram-8%151753165252
51Oklahoma City Oklahoman-5%143803151264
52Columbus Dispatch-16%142786170179
53Omaha World-Herald-7%142283152522
54Detroit News-5%141668149872
55New Orleans Times-Picayune-10%141092157068
56Austin American-Statesman-4%137681143760
57Hartford Courant-3%135283139166
58Memphis Commercial Appeal-10%134562148763
59Raleigh News & Observer-2%134470137804
60San Antonio Express-News-9%133480146230
61Nashville Tennessean-4%128400133997
62Investor's Business Daily-3%127545131959
63Boston Herald-7%123811132551
64Riverside County Press-Enterprise6%121825114556
65Rochester Democrat & Chronicle-2%120037122588
66Toledo Blade1%119204117704
67Honolulu Star-Advertiser9%119186109479
68West Palm Beach Post-4%117149122611
69Richmond Times-Dispatch-8%115431125011
70Fresno Bee-3%115242118978
71Salt Lake City Tribune0%113032113474
72Birmingham News-1%112211113810
73Des Moines Register-5%108247113597
74Jacksonville Times-Union-8%107921117416
75Asbury Park Press-6%107443114655
76Tucson Daily Star-2%106057108612
77Allentown Morning Call2%106021103845
78Chicago Suburban Herald-2%104053106287
79La Opinion20%10033683558
80Knoxville News Sentinel-2%98381100441
81Lexington Herald-Leader-6%96171102324
82Akron Beacon Journal-8%94811102981
83Grand Rapids Press-5%9474699642
84Dayton Daily News-7%94709102357
85Los Angeles Daily News5%9410289804
86Providence Journal-8%9180499573
87Tulsa World-11%90499101508
88Albuquerque Journal-5%9047195469
89Charleston Post and Courier0%8922488939
90Wisconsin State Journal-4%8762991575
91Mobile Press-Register-10%8751897607
92Times of Northwestern Indiana0%8540585342
93Wilmington (DE) News Journal-8%8508392501
94Treasure Coast NewsN/A85019N/A
95Syracuse Post-Standard-6%8447989819
96Roanoke Times6%8344778622
97Tacoma News Tribune-5%8319987315
98Sarasota Herald-Tribune-7%8308589097
99Worcester Telegram & Gazette18%8276170433
100Baton Rogue AdvocateN/A82695N/A
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ekedolphin
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Since: 12.1.02
From: Indianapolis, IN; now residing in Suffolk, VA

Since last post: 126 days
Last activity: 36 days
#2 Posted on | Instant Rating: 3.06

So, what difference does it make to the price of tea in China, so to speak?



"Whoever you are, you stopped being relevant about five minutes after I apparently told you to run."
--Shepard, Mass Effect 2

Fan of the Indianapolis Colts (Super Bowl XLI Champions), Indiana Pacers and Washington Nationals

Certified RFMC Member-- Ask To See My Credentials!

Co-Winner of Time's Person of the Year Award, 2006

BigDaddyLoco
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Since: 2.1.02

Since last post: 1 day
Last activity: 6 hours
#3 Posted on | Instant Rating: 4.00
The Wall Street Journal is number one over USA Today? I would have never guessed.

I almost never buy the newspaper, but I love to read one when it is in front of me for free. Tracking circulation is probably tougher than just how many go out if you want to count the number of eyes that see it. We get one paper at work, but it is probably looked at in some form or another by at least 50 people a day.

I hope they don't die out. They might not be as important as they used to be, but they are still a big piece of the puzzle. The worst thing they can do is try to compete with the internet and blogs by going with more trivial news items, and yet that seems to be what more of them are doing.



(edited by BigDaddyLoco on 29.5.11 1051)
Cerebus
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Since: 17.11.02

Since last post: 8 days
Last activity: 11 hours
#4 Posted on | Instant Rating: 2.32
    Originally posted by BigDaddyLoco
    The Wall Street Journal is number one over USA Today? I would have never guessed.

    They might not be as important as they used to be, but they are still a big piece of the puzzle. The worst thing they can do is try to compete with the internet and blogs by going with more trivial news items, and yet that seems to be what more of them are doing.


The WSJ has a larger international following than USA Today. Also, USA Today is akin to McDonalds, where as the WSJ would be considered Wolfgang Pucks. Another analogy would be USA Today is Spike TV and the WSJ is Bravo or the BBC.

As for newspapers not needing to compete with the internet. You know the LA Times broke that story about Arnie's love child... It will probably end up being the biggest news story this year with Bin Laden's death coming in at a distant fifth or sixth. Are we even still talking about that?



Forget it Josh... it's Cerebustown.
Mr. Boffo
Scrapple








Since: 24.3.02
From: Oshkosh, WI

Since last post: 451 days
Last activity: 412 days
#5 Posted on | Instant Rating: 5.89
    Originally posted by Cerebus
      Originally posted by BigDaddyLoco
      The Wall Street Journal is number one over USA Today? I would have never guessed.

      They might not be as important as they used to be, but they are still a big piece of the puzzle. The worst thing they can do is try to compete with the internet and blogs by going with more trivial news items, and yet that seems to be what more of them are doing.


    The WSJ has a larger international following than USA Today. Also, USA Today is akin to McDonalds, where as the WSJ would be considered Wolfgang Pucks. Another analogy would be USA Today is Spike TV and the WSJ is Bravo or the BBC.

    As for newspapers not needing to compete with the internet. You know the LA Times broke that story about Arnie's love child... It will probably end up being the biggest news story this year with Bin Laden's death coming in at a distant fifth or sixth. Are we even still talking about that?


Well yeah, but from what I heard, Maria Shriver leaked it to the press. So it's not like the Times did a bunch of undercover work to get that story, it more just kind of fell into their lap.
ekedolphin
Scrapple








Since: 12.1.02
From: Indianapolis, IN; now residing in Suffolk, VA

Since last post: 126 days
Last activity: 36 days
#6 Posted on | Instant Rating: 3.06

Do you really think Arnold Schwarzenegger's love child is going to end up being more of a story when we're ready to write the book about 2011 than Osama bin Laden's death is?

It's just what everybody is talking about right now. Before bin Laden it was Charlie Sheen. In two weeks it'll be something else.



"Whoever you are, you stopped being relevant about five minutes after I apparently told you to run."
--Shepard, Mass Effect 2

Fan of the Indianapolis Colts (Super Bowl XLI Champions), Indiana Pacers and Washington Nationals

Certified RFMC Member-- Ask To See My Credentials!

Co-Winner of Time's Person of the Year Award, 2006

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I saw an article referenced on the Wall Street Journal's webpage and found the analysis to be interesting (but that may be because I am a dork).
Related threads: Newspaper Circulation 9/1/09 to 3/31/10 - Death of a Newspaper - More...
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