Mr. Boffo
Scrapple
  
   
     
   
Since: 24.3.02
From: Oshkosh, WI
Since last post: 23 hours
Last activity: 32 sec.
|  #1 Posted on 28.5.11 2254.28 | Instant Rating: 5.89 | Well the Audit Bureau of Circulations released their newspaper circulation numbers through March 31st some a couple weeks ago. I did this a year ago and those numbers are at http://the-w.com/t/40815 .
First off, according to http://www.palmbeachpost.com/money/new-rules-dont-stop-newspaper-circulation-fall-1450819.html?printArticle=y , they've changed their rules slightly. Like with television ratings, the people who care the most about this stuff are the advertisers. And the advertisers just care about how many people are reading the newspaper, not how many are actually paying for it. So it's much easier to include free copies in your circulation numbers.
This change obviously greatly affected the circulation of the Chicago Sun-Times and the Dallas Morning-News. Both are showing a 55% increase over one year ago, which would obviously be ridiculous if you were comparing apples to apples. The San Jose Mercury-News, the Pittsburgh Tribune-Review, and La Opinion of Los Angeles are likewise showing a substantial increase.
The largest decreases in circulation belong to Newsday, the San Diego Union-Tribune, the Louisville Courier-Journal, and the Columbus Dispatch.
| Rn | Publication Name | Chg | 03/31/11 | 03/31/10 | | 1 | Wall Street Journal | 1% | 2117796 | 2092523 | | 2 | USA Today | 0% | 1829099 | 1826622 | | 3 | New York Times | -4% | 916911 | 951063 | | 4 | Los Angeles Times | -2% | 605243 | 616606 | | 5 | San Jose Mercury News | 12% | 577665 | 516701 | | 6 | Washington Post | -5% | 550821 | 578482 | | 7 | New York News | -1% | 530924 | 535059 | | 8 | New York Post | 0% | 522874 | 525004 | | 9 | Chicago Tribune | -3% | 437205 | 452145 | | 10 | Chicago Sun-Times | 56% | 419407 | 268803 | | 11 | Dallas Morning News | 55% | 404951 | 260659 | | 12 | Houston Chronicle | -1% | 364724 | 366578 | | 13 | Philadelphia Inquirer | -4% | 343710 | 356189 | | 14 | Phoenix Republic | -4% | 337170 | 351207 | | 15 | Denver Post | -3% | 324970 | 333675 | | 16 | Newsday (Long Island, NY) | -11% | 298759 | 334809 | | 17 | Minneapolis Star-Tribune | 0% | 296605 | 295438 | | 18 | St. Petersburg Times | 5% | 292441 | 278888 | | 19 | Portland Oregonian | -1% | 260248 | 263600 | | 20 | Cleveland Plain Dealer | -5% | 254372 | 267888 | | 21 | Seattle Times | -4% | 253247 | 263468 | | 22 | Detroit Free Press | -2% | 246169 | 252017 | | 23 | San Francisco Chronicle | -2% | 235350 | 241330 | | 24 | The Star-Ledger (Newark, NJ) | -3% | 229255 | 236017 | | 25 | Boston Globe | -6% | 219214 | 232432 | | 26 | San Diego Union-Tribune | -12% | 218614 | 249630 | | 27 | Sacramento Bee | -2% | 210925 | 214219 | | 28 | Kansas City Star | -3% | 209258 | 216446 | | 29 | St. Louis Post-Dispatch | -6% | 196232 | 209839 | | 30 | Baltimore Sun | -3% | 195561 | 201830 | | 31 | Milwaukee Journal Sentinel | 4% | 194436 | 186433 | | 32 | St. Paul Pioneer-Press | 0% | 193549 | 193054 | | 33 | Pittsburgh Tribune-Review | 12% | 190625 | 170538 | | 34 | Orlando Sentinel | -2% | 187841 | 191191 | | 35 | Pittsburgh Post-Gazette | -3% | 187237 | 192279 | | 36 | Atlanta Journal-Constitution | -7% | 183415 | 196200 | | 37 | Orange County Register | -7% | 182964 | 196684 | | 38 | Little Rock Democrat-Gazette | -1% | 182463 | 185222 | | 39 | Indianapolis Star | -9% | 176232 | 193525 | | 40 | South Florida Sun-Sentinel | -3% | 174641 | 180377 | | 41 | Miami Herald | 2% | 173555 | 170769 | | 42 | Las Vegas Review-Journal | -5% | 166182 | 174876 | | 43 | Tampa Tribune | 3% | 164568 | 159813 | | 44 | Cincinnati Enquirer | -6% | 161858 | 172536 | | 45 | Bergen County Record | -1% | 156425 | 158105 | | 46 | Charlotte Observer | -7% | 155497 | 166546 | | 47 | Buffalo News | -5% | 154748 | 162213 | | 48 | The Virginian-Pilot (Norfolk, VA) | -5% | 152198 | 160609 | | 49 | Louisville Courier-Journal | -16% | 151918 | 180377 | | 50 | Fort Worth Star-Telegram | -8% | 151753 | 165252 | | 51 | Oklahoma City Oklahoman | -5% | 143803 | 151264 | | 52 | Columbus Dispatch | -16% | 142786 | 170179 | | 53 | Omaha World-Herald | -7% | 142283 | 152522 | | 54 | Detroit News | -5% | 141668 | 149872 | | 55 | New Orleans Times-Picayune | -10% | 141092 | 157068 | | 56 | Austin American-Statesman | -4% | 137681 | 143760 | | 57 | Hartford Courant | -3% | 135283 | 139166 | | 58 | Memphis Commercial Appeal | -10% | 134562 | 148763 | | 59 | Raleigh News & Observer | -2% | 134470 | 137804 | | 60 | San Antonio Express-News | -9% | 133480 | 146230 | | 61 | Nashville Tennessean | -4% | 128400 | 133997 | | 62 | Investor's Business Daily | -3% | 127545 | 131959 | | 63 | Boston Herald | -7% | 123811 | 132551 | | 64 | Riverside County Press-Enterprise | 6% | 121825 | 114556 | | 65 | Rochester Democrat & Chronicle | -2% | 120037 | 122588 | | 66 | Toledo Blade | 1% | 119204 | 117704 | | 67 | Honolulu Star-Advertiser | 9% | 119186 | 109479 | | 68 | West Palm Beach Post | -4% | 117149 | 122611 | | 69 | Richmond Times-Dispatch | -8% | 115431 | 125011 | | 70 | Fresno Bee | -3% | 115242 | 118978 | | 71 | Salt Lake City Tribune | 0% | 113032 | 113474 | | 72 | Birmingham News | -1% | 112211 | 113810 | | 73 | Des Moines Register | -5% | 108247 | 113597 | | 74 | Jacksonville Times-Union | -8% | 107921 | 117416 | | 75 | Asbury Park Press | -6% | 107443 | 114655 | | 76 | Tucson Daily Star | -2% | 106057 | 108612 | | 77 | Allentown Morning Call | 2% | 106021 | 103845 | | 78 | Chicago Suburban Herald | -2% | 104053 | 106287 | | 79 | La Opinion | 20% | 100336 | 83558 | | 80 | Knoxville News Sentinel | -2% | 98381 | 100441 | | 81 | Lexington Herald-Leader | -6% | 96171 | 102324 | | 82 | Akron Beacon Journal | -8% | 94811 | 102981 | | 83 | Grand Rapids Press | -5% | 94746 | 99642 | | 84 | Dayton Daily News | -7% | 94709 | 102357 | | 85 | Los Angeles Daily News | 5% | 94102 | 89804 | | 86 | Providence Journal | -8% | 91804 | 99573 | | 87 | Tulsa World | -11% | 90499 | 101508 | | 88 | Albuquerque Journal | -5% | 90471 | 95469 | | 89 | Charleston Post and Courier | 0% | 89224 | 88939 | | 90 | Wisconsin State Journal | -4% | 87629 | 91575 | | 91 | Mobile Press-Register | -10% | 87518 | 97607 | | 92 | Times of Northwestern Indiana | 0% | 85405 | 85342 | | 93 | Wilmington (DE) News Journal | -8% | 85083 | 92501 | | 94 | Treasure Coast News | N/A | 85019 | N/A | | 95 | Syracuse Post-Standard | -6% | 84479 | 89819 | | 96 | Roanoke Times | 6% | 83447 | 78622 | | 97 | Tacoma News Tribune | -5% | 83199 | 87315 | | 98 | Sarasota Herald-Tribune | -7% | 83085 | 89097 | | 99 | Worcester Telegram & Gazette | 18% | 82761 | 70433 | | 100 | Baton Rogue Advocate | N/A | 82695 | N/A |
| Promote this thread! |           | ekedolphin
Scrapple
Since: 12.1.02
From: Indianapolis, IN; now residing in Suffolk, VA
Since last post: 8 days
Last activity: 16 hours
| #2 Posted on 29.5.11 0721.04 | Instant Rating: 3.06 | So, what difference does it make to the price of tea in China, so to speak?
"Whoever you are, you stopped being relevant about five minutes after I apparently told you to run."
--Shepard, Mass Effect 2Fan of the Indianapolis Colts (Super Bowl XLI Champions), Indiana Pacers and Washington Nationals Certified RFMC Member-- Ask To See My Credentials! Co-Winner of Time's Person of the Year Award, 2006 | BigDaddyLoco
Scrapple
Since: 2.1.02
Since last post: 1 day
Last activity: 4 hours
| #3 Posted on 29.5.11 0950.52 | Instant Rating: 4.00 | The Wall Street Journal is number one over USA Today? I would have never guessed.
I almost never buy the newspaper, but I love to read one when it is in front of me for free. Tracking circulation is probably tougher than just how many go out if you want to count the number of eyes that see it. We get one paper at work, but it is probably looked at in some form or another by at least 50 people a day.
I hope they don't die out. They might not be as important as they used to be, but they are still a big piece of the puzzle. The worst thing they can do is try to compete with the internet and blogs by going with more trivial news items, and yet that seems to be what more of them are doing.
(edited by BigDaddyLoco on 29.5.11 1051) | Cerebus
Knackwurst
Since: 17.11.02
Since last post: 1 day
Last activity: 21 hours
| #4 Posted on 29.5.11 1733.17 | Instant Rating: 2.32 | Originally posted by BigDaddyLoco
The Wall Street Journal is number one over USA Today? I would have never guessed.
They might not be as important as they used to be, but they are still a big piece of the puzzle. The worst thing they can do is try to compete with the internet and blogs by going with more trivial news items, and yet that seems to be what more of them are doing.
The WSJ has a larger international following than USA Today. Also, USA Today is akin to McDonalds, where as the WSJ would be considered Wolfgang Pucks. Another analogy would be USA Today is Spike TV and the WSJ is Bravo or the BBC.
As for newspapers not needing to compete with the internet. You know the LA Times broke that story about Arnie's love child... It will probably end up being the biggest news story this year with Bin Laden's death coming in at a distant fifth or sixth. Are we even still talking about that?
Forget it Josh... it's Cerebustown. | Mr. Boffo
Scrapple
Since: 24.3.02
From: Oshkosh, WI
Since last post: 23 hours
Last activity: 32 sec.
| #5 Posted on 29.5.11 1918.19 | Instant Rating: 5.89 | Originally posted by Cerebus
Originally posted by BigDaddyLoco
The Wall Street Journal is number one over USA Today? I would have never guessed.
They might not be as important as they used to be, but they are still a big piece of the puzzle. The worst thing they can do is try to compete with the internet and blogs by going with more trivial news items, and yet that seems to be what more of them are doing.
The WSJ has a larger international following than USA Today. Also, USA Today is akin to McDonalds, where as the WSJ would be considered Wolfgang Pucks. Another analogy would be USA Today is Spike TV and the WSJ is Bravo or the BBC.
As for newspapers not needing to compete with the internet. You know the LA Times broke that story about Arnie's love child... It will probably end up being the biggest news story this year with Bin Laden's death coming in at a distant fifth or sixth. Are we even still talking about that?
Well yeah, but from what I heard, Maria Shriver leaked it to the press. So it's not like the Times did a bunch of undercover work to get that story, it more just kind of fell into their lap. | ekedolphin
Scrapple
Since: 12.1.02
From: Indianapolis, IN; now residing in Suffolk, VA
Since last post: 8 days
Last activity: 16 hours
| #6 Posted on 29.5.11 2038.58 | Instant Rating: 3.06 | Do you really think Arnold Schwarzenegger's love child is going to end up being more of a story when we're ready to write the book about 2011 than Osama bin Laden's death is?
It's just what everybody is talking about right now. Before bin Laden it was Charlie Sheen. In two weeks it'll be something else.
"Whoever you are, you stopped being relevant about five minutes after I apparently told you to run."
--Shepard, Mass Effect 2Fan of the Indianapolis Colts (Super Bowl XLI Champions), Indiana Pacers and Washington Nationals Certified RFMC Member-- Ask To See My Credentials! Co-Winner of Time's Person of the Year Award, 2006 |
| | | | | | |
Thread rated: 4.04