I'm surprised they changed their logo. I always liked the running buffalo over crossed swords but they had it for 25 years so I understand changing it. They had the silver buffalo head for 10 years now and it just strikes me as too early for yet another change. This logo makes me think of the San Diego Chargers, if anything.
On the jersey from any reasonable distance, it looks like the Firefox logo. Maybe crowds at away games will chant "MOZILLA" at them like crowds chanted "HERE COME THE FISH STICKS" at the Islanders the year they had that fisherman logo.
I don't like it, and I don't see what was wrong with the existing white buffalo logo.
Damn those are some ugly jerseys. I gotta say I feel kinda blessed to live in WHL country. There are very few truely ugly jerseys in this league. The worst are generally just plain but not hideous. here are some examples: The good: