I would say something like, "I never thought I would see the day," but really now, who ever contemplated anything like this EVER happening? As I said in my latest Facebook status update, this is either the pinnacle of achievement in modern dessert innovation or the moment when Ben & Jerry's finally jumped the shark. I tend to think it's the former.
The ice cream itself sounds tasty enough, but it also doesn't sound like anything too outlandish ("vanilla ice cream with a hint of rum and is loaded with fudge covered rum balls and milk chocolate malt balls" according to the NPR article). I think it would have been rather fitting if they added something salty - maybe potato chips like in their Jimmy Fallon-inspired Late Night Snack ice cream. Or maybe that would be taking things too far, heh.
Next up: Chocolate Salty Balls Ice Cream? Eh? Eh?
(P.S. - I may not be the first to say this, but there really should be a food forum here. With all the soda and fast food talk, I think it would make for a nice little section. Anyway...)