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The W - CRZ's World - Mon Dieu! Asterix meets McDonalds
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odessasteps
Scrapple








Since: 2.1.02
From: MD, USA

Since last post: 37 days
Last activity: 4 days
#1 Posted on
From CNN.com

PARIS, France -- It is a typically American staple; the Big Mac.

But to promote it, not Ronald McDonald, but a very French comic book character -- Asterix the Gaul.


McDonalds is spending millions of dollars on a series of commercials starring Asterix to promote new exotic sandwiches with a Mediterranean twist.

The fast food giant is trying hard to appeal to European consumers.

Its profits have been dwindling recently, hurt by food scares in Europe, like mad cow disease.

And McDonalds' image has been damaged by anti-globalisation protesters, who often grab headlines in France by mounting protests outside McDonalds outlets.

Whether drafting in Asterix to help will prove a success remains to be seen.




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Young girls, they call them
The Diamond Dogs.
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Pato F1
Tocino
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Since: 10.1.02
From: North of England

Since last post: 4415 days
Last activity: 4406 days
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#2 Posted on
Asterix. McDonalds.

McDonalds. Asterix.

No, I still don't believe it. France's icon. America's icon. No way. I can't believe it.

Obelix ditching boars for burgers? I don't think so. They'll be playing baseball on the Champs Elysee before that happens.



Pato
Talent Borrows. Genius Steals.
aureole
Haggis








Since: 3.1.02
From: Cambs, UK

Since last post: 3786 days
Last activity: 3716 days
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#3 Posted on
It's true: it's part of a bid to do regional globalisation, or 'the same crap with a different face'. Basically ol' Ronald McD was really NOT popular in France, so they finally gave in and bought a spokesfigure that won't get lynched. Hopefully.



Sed quis custodiet ipsos custodes?
dunkndollaz
Banger








Since: 3.1.02
From: Northern NJ

Since last post: 6 days
Last activity: 23 hours
#4 Posted on
It's a bit of a stretch but I guess that side by side Menhirs could look like the Golden Arches.......



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MoeGates
Andouille








Since: 6.1.02
From: Brooklyn, NY

Since last post: 18 hours
Last activity: 18 hours
#5 Posted on
Good for McDonalds. Those stupid Frenchies will figure out what good for them soon enough. They'll Micky D's and like it! And then they'll all go to EuroDisney goddammit.

Moe



Farooq is the man so hit your knees and start praying!
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YES, MOTHER. Just kidding. I'm trying to eat healthier, too...but sometimes laziness wins over. Gotta try to get to the gym 3 times a week nowadays. EDIT:
- Freeway, LUNCH OF THE DAY (2004)
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