odessasteps
Scrapple
   
   
   
 
 
Since: 2.1.02
From: MD, USA
Since last post: 8 days
Last activity: 8 hours
|  #1 Posted on 31.1.02 1805.12 | From CNN.com
PARIS, France -- It is a typically American staple; the Big Mac.
But to promote it, not Ronald McDonald, but a very French comic book character -- Asterix the Gaul.
McDonalds is spending millions of dollars on a series of commercials starring Asterix to promote new exotic sandwiches with a Mediterranean twist.
The fast food giant is trying hard to appeal to European consumers.
Its profits have been dwindling recently, hurt by food scares in Europe, like mad cow disease.
And McDonalds' image has been damaged by anti-globalisation protesters, who often grab headlines in France by mounting protests outside McDonalds outlets.
Whether drafting in Asterix to help will prove a success remains to be seen.
Get out of the garden, baby.
You'll catch your death in the fog.
Young girls, they call them
The Diamond Dogs.| Promote this thread! |           | Pato F1
Tocino
No longer registered
 
Since: 10.1.02
From: North of England
Since last post: 3989 days
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|  #2 Posted on 1.2.02 0148.49 | Asterix. McDonalds.
McDonalds. Asterix.
No, I still don't believe it. France's icon. America's icon. No way. I can't believe it.
Obelix ditching boars for burgers? I don't think so. They'll be playing baseball on the Champs Elysee before that happens.
Pato
Talent Borrows. Genius Steals. | aureole
Haggis
Since: 3.1.02
From: Cambs, UK
Since last post: 3361 days
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|  #3 Posted on 4.2.02 1207.55 | It's true: it's part of a bid to do regional globalisation, or 'the same crap with a different face'. Basically ol' Ronald McD was really NOT popular in France, so they finally gave in and bought a spokesfigure that won't get lynched. Hopefully.
Sed quis custodiet ipsos custodes? | dunkndollaz
Boudin blanc
Since: 3.1.02
From: Northern NJ
Since last post: 3 days
Last activity: 2 days
| #4 Posted on 4.2.02 1450.00 | It's a bit of a stretch but I guess that side by side Menhirs could look like the Golden Arches.......
Stylin' and Profilin' - Custom Made from Head to Toe.....courtesy of Michael's of Kansas City | MoeGates
Andouille
Since: 6.1.02
From: Brooklyn, NY
Since last post: 4 days
Last activity: 2 hours
| #5 Posted on 11.2.02 1740.17 | Good for McDonalds. Those stupid Frenchies will figure out what good for them soon enough. They'll Micky D's and like it! And then they'll all go to EuroDisney goddammit.
Moe
Farooq is the man so hit your knees and start praying! |
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