PARIS, France -- It is a typically American staple; the Big Mac.
But to promote it, not Ronald McDonald, but a very French comic book character -- Asterix the Gaul.
McDonalds is spending millions of dollars on a series of commercials starring Asterix to promote new exotic sandwiches with a Mediterranean twist.
The fast food giant is trying hard to appeal to European consumers.
Its profits have been dwindling recently, hurt by food scares in Europe, like mad cow disease.
And McDonalds' image has been damaged by anti-globalisation protesters, who often grab headlines in France by mounting protests outside McDonalds outlets.
Whether drafting in Asterix to help will prove a success remains to be seen.
Get out of the garden, baby. You'll catch your death in the fog. Young girls, they call them The Diamond Dogs.
It's true: it's part of a bid to do regional globalisation, or 'the same crap with a different face'. Basically ol' Ronald McD was really NOT popular in France, so they finally gave in and bought a spokesfigure that won't get lynched. Hopefully.
Good for McDonalds. Those stupid Frenchies will figure out what good for them soon enough. They'll Micky D's and like it! And then they'll all go to EuroDisney goddammit.
Moe
Farooq is the man so hit your knees and start praying!
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This MIGHT be the first purple tie I ever bought. First or second for sure. It's also devoid of tags so it shall remain a TIE OF MYSTERY I think this is probably the weirdest set of animated letters I've ever borrowed...