User Post (5 total)
odessasteps Scrapple Since: 2.1.02 From: MD, USA Since last post: 862 days Last activity: 829 days # 1 Posted on 31.1.02 1805.12 From CNN.com
PARIS, France -- It is a typically American staple; the Big Mac.
But to promote it, not Ronald McDonald, but a very French comic book character -- Asterix the Gaul.
McDonalds is spending millions of dollars on a series of commercials starring Asterix to promote new exotic sandwiches with a Mediterranean twist.
The fast food giant is trying hard to appeal to European consumers.
Its profits have been dwindling recently, hurt by food scares in Europe, like mad cow disease.
And McDonalds' image has been damaged by anti-globalisation protesters, who often grab headlines in France by mounting protests outside McDonalds outlets.
Whether drafting in Asterix to help will prove a success remains to be seen.
Get out of the garden, baby. You'll catch your death in the fog. Young girls, they call them The Diamond Dogs. Promote this thread!
Pato F1 Tocino No longer registered Since: 10.1.02 From: North of England Since last post: 5240 days Last activity: 5231 days
AIM: # 2 Posted on 1.2.02 0148.49 Asterix. McDonalds. McDonalds. Asterix. No, I still don't believe it. France's icon. America's icon. No way. I can't believe it. Obelix ditching boars for burgers? I don't think so. They'll be playing baseball on the Champs Elysee before that happens. Pato Talent Borrows. Genius Steals.
aureole Haggis Since: 3.1.02 From: Cambs, UK Since last post: 4611 days Last activity: 4541 days
AIM: # 3 Posted on 4.2.02 1207.55 It's true: it's part of a bid to do regional globalisation, or 'the same crap with a different face'. Basically ol' Ronald McD was really NOT popular in France, so they finally gave in and bought a spokesfigure that won't get lynched. Hopefully. Sed quis custodiet ipsos custodes?
dunkndollaz Banger Back to Back Survivor Since: 3.1.02 From: Northern NJ Since last post: 2 days Last activity: 16 hours # 4 Posted on 4.2.02 1450.00 It's a bit of a stretch but I guess that side by side Menhirs could look like the Golden Arches....... Stylin' and Profilin' - Custom Made from Head to Toe.....courtesy of Michael's of Kansas City
MoeGates Andouille Since: 6.1.02 From: Brooklyn, NY Since last post: 10 days Last activity: 2 days # 5 Posted on 11.2.02 1740.17
Good for McDonalds. Those stupid Frenchies will figure out what good for them soon enough. They'll Micky D's and like it! And then they'll all go to EuroDisney goddammit. Moe Farooq is the man so hit your knees and start praying!
Chris, Just wondering if you have been to any APW shows lately? They have a few new rookies that I think are worth keeping an eye on. By the way, what was your overall thought on PWI production values? Sadly I missed their Fairfield show.
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