The W
Views: 95794463
Main | FAQ | Search: Y! / G | Calendar | Color chart | Log in for more!
24.4.14 2309
The W - Random - Micro-commercial, or programming glitch?
This thread has 4 referrals leading to it
Register and log in to post!
Thread rated: 4.31
Pages: 1
(90 newer) Next thread | Previous thread
User
Post (5 total)
ekedolphin
Scrapple








Since: 12.1.02
From: Indianapolis, IN; now residing in Suffolk, VA

Since last post: 11 min.
Last activity: 44 sec.
#1 Posted on | Instant Rating: 2.89

Has anyone been sitting watching television, and during a commercial break, you see some company flash its logo for like one second or even less? Does this happen because the television company screwed up, or because companies actually pay for that short an amount of advertising time?



"Hold on, hold on, hold on... this doesn't happen a lot, I need to savor this... I am the most normal person in the room."
--Ethan, Ctrl+Alt+Del

Fan of the Indianapolis Colts (Super Bowl XLI Champions), Indiana Pacers and Washington Nationals

Certified RFMC Member-- Ask To See My Credentials!

Co-Winner of Time's Person of the Year Award, 2006

Promote this thread!
Mike Zeidler
Pepperoni








Since: 27.6.02
From: Champaign, IL

Since last post: 20 hours
Last activity: 7 hours
AIM:  
#2 Posted on | Instant Rating: 4.29
If it's at the beginning or end of a commercial break it's a mistake. I think someone was testing :03 ads at some point, but I don't think it's ever been down to :01



"Tattoos are the mullets of the aughts." - Mike Naimark
Eddie Famous
Andouille








Since: 11.12.01
From: Catlin IL

Since last post: 152 days
Last activity: 146 days
#3 Posted on | Instant Rating: 4.42

Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :62, you see a couple seconds as they rejoin programming.



Sports Director Neuhoff Media Danville, IL
WDAN - K-ROCK - D-102

Announcer for Heritage Wrestling Television
Interim CEO Heritage Wrestling Coalition
Peter The Hegemon
Lap cheong








Since: 11.2.03
From: Hackettstown, NJ

Since last post: 6 hours
Last activity: 6 hours
#4 Posted on | Instant Rating: 5.54
    Originally posted by Eddie Famous
    Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :62, you see a couple seconds as they rejoin programming.


Right.

Which leads to the question, why would a company pay for the national ad if it might not get seen? Well, they're almost always on a pay-per-inquiry basis. Basically, they put on an ad with a toll-free number on it, and the network gets paid based on how many calls they get. So if every local cable company sells the time, no one sees the ad, no one calls, and the advertiser doesn't pay.

That's why the same ad with have a different number onscreen (and nowadays a different web address) on different channels.
Eddie Famous
Andouille








Since: 11.12.01
From: Catlin IL

Since last post: 152 days
Last activity: 146 days
#5 Posted on | Instant Rating: 4.42

    Originally posted by Peter The Hegemon
      Originally posted by Eddie Famous
      Cable and satellite companies sell ad time. They play their ads during pre-selected spots on channels like ESPN. If there isn't a spot to play, ESPN has a spot playing so you do not see a difference. If the cable co's spot is :58 or ESPN's is :62, you see a couple seconds as they rejoin programming.


    Right.

    Which leads to the question, why would a company pay for the national ad if it might not get seen? Well, they're almost always on a pay-per-inquiry basis. Basically, they put on an ad with a toll-free number on it, and the network gets paid based on how many calls they get. So if every local cable company sells the time, no one sees the ad, no one calls, and the advertiser doesn't pay.

    That's why the same ad with have a different number onscreen (and nowadays a different web address) on different channels.



....aaaaand also why some of those ESPN the magazine ads were two minutes long. They were availability fillers.



Sports Director Neuhoff Media Danville, IL
WDAN - K-ROCK - D-102

Announcer for Heritage Wrestling Television
Interim CEO Heritage Wrestling Coalition
Thread rated: 4.31
Pages: 1
Thread ahead: PETA o open porn website
Next thread: Any Macaw owners?
Previous thread: My mouth's watering just thinking about those Balls!
(90 newer) Next thread | Previous thread
Which Smallville character are you? Hot damn. I'm cute 'n' stuff! a href="http://www.mutedfaith.com/quiz/q1.htm" target="new"> Take the What High School Stereotype Are You? quiz, by Angel.
The W - Random - Micro-commercial, or programming glitch?Register and log in to post!

The W™ message board

ZimBoard
©2001-2014 Brothers Zim

This old hunk of junk rendered your page in 0.138 seconds.