"You are going to get a certain amount of snarkiness on the Internet no matter what, and my rule is that you don't post anything that you wouldn't say to someone's face." Marc Andreyko (Writer of DC Comic's "Manhunter")
I think it'd work better as "DAMN!" The country's coarse enough to handle it, and besides. . .you could get Ron Simmons to do the TV ads. "Charmin toilet paper for $2.95? DAMN!" It's an easy joke, I know.