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The W - Guest Columns - Let the ratings...
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Teppan-Yaki
Pepperoni








Since: 28.6.02

Since last post: 855 days
Last activity: 825 days
#1 Posted on
Brian --

A few things:

A) Not to back Jay Leno (since I'm more a Conan fan anyway), but at what period was David Letterman killing Leno in the ratings?

B) Just remember Leno's lead-in is not Must See TV, it's your late local news. True, everything gets a boost with NBC's 10p shows, but it's also up to the affiliate's news to keep the demos.

C) Good point on VIP and bringing the young male demo... couldn't have been said any better. FWIW, TNN needs to start importing Kinniku Banzuke/Muscle Ranking at 7P Monday nights, and I'll give Jerry Lawler a free pass to scream about HLA.



"I only wish Eminem could relax and enjoy all he has: his unique talent, and his smooth white hair, which brings to mind a beagle's nutsack. He should lighten up...I mean, my mom was a bitch too, but I don't go writing songs about it."
--Triumph, The Insult Comic Dog
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Llakor
Landjager








Since: 2.1.02
From: Montreal, Quebec, CANADA

Since last post: 478 days
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#2 Posted on
For the first six months or so of the Letterman vs, Leno wars, Dave was consistently winning the battle despite being on fewer and worse stations which gave Jay a huge advantage. Jay started to pull ahead with the OJ Simpson case and the Dancing Ito's. The problem for Dave was always that to beat Jay, he had to get much higher ratings per station because he was on fewer stations and in some key markets, he was on really lousy affiliates or not on at all.

When Dave came back from his heart surgery, he was number one again for a brief period.



"Don't Blame CANADA, Blame Yourselves!"
Ubermonkeys
Frankfurter








Since: 2.1.02
From: Michigan

Since last post: 3436 days
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#3 Posted on
Just to add on to the "When was Dave beating Jay" point, if you saw The Late Shift, they note at the end that Dave was winning that period at the beginning, and that it was Hugh Grant's appearance on The Tonight Show after getting blown by a nickle hooker in CA that swung the ratings in Jay's favor.



He promises "HLA". Hot. Lesbian. Action. Sigh. Bischoff's really nothing more than a spammer at this point. Later he'll tell Spike Dudley how to ADD 6+++++ INCHES TO HIS PENIS OVERNIGHT and help Paul Heyman ****GET OUT OF DEBT NOW!!!!!****
Teppan-Yaki
Pepperoni








Since: 28.6.02

Since last post: 855 days
Last activity: 825 days
#4 Posted on
Thanks for the info, and I stand corrected.



"I only wish Eminem could relax and enjoy all he has: his unique talent, and his smooth white hair, which brings to mind a beagle's nutsack. He should lighten up...I mean, my mom was a bitch too, but I don't go writing songs about it."
--Triumph, The Insult Comic Dog
skorpio17
Morcilla








Since: 11.7.02
From: New Jersey

Since last post: 2327 days
Last activity: 2327 days
#5 Posted on
Thanks for the replies.

I remember at the time that Dave first started with CBS there was talk of all the money he was getting and he was promoted highly by the station. The media tried very hard to start a feud between the two. For the first year or so, Letterman was consistently winning, except for Thursday nights. I think NBC's lead-in was so strong that the audience stayed through the half hour news. Once Leno was winning around OJ trial, NBC made a billboard for him to brag about it.
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