1. Lower non-major PPV prices 2. Move towards a more interactive product 3. Advertise outside your target demographic 4. Emphasize the importance of house shows, and give the consumers a reason to attend 5. Give wrestlers more creative freedom 6. Evaluate the roster and cut excess baggage 7. Make thought-out, intelligent decisions on who to push and DO IT 8. Listen to your fanbase 9. Recombine the RAW and Smackdown brands 10. Give wrestling an off-season -----------------------------------------------------
1. I agree, but WWE made a good move in finally splitting the PPVs between the brands. This will freshen things up, no question, but the "In Your House" events should be at least $10 cheaper since we're getting only a single-brand product. Also, what's to stop gimmicks at PPVs? Have a yearly 'RAW Roulette' pay-per-view in Vegas. Go into the WCW archives and use WarGames or the Lethal Lottery as a drawing point.
2. By 'interactive,' Anderson means more cases of having wrestlers with catchphrases, like the old days of Suck It/Oh you didn't know/That's the bottom line/If ya smell....etc. Anderson then complains that WWE has trained the fan to pop for entrances and finishers but nothing else. These points seems to contradict, since then fans will ignore an interview waiting for a signature line. The real emphasis should be on the in-ring action.
3. Agree, though I wonder if a major network like NBC or ABC would air a WWE ad. I know that they'll take ad money from almost anyone, but read that *almost* anyone.....if, say, the Klan pooled their money and wanted to buy a Super Bowl ad, I doubt that FOX would bite. This isn't to say that WWE is anywhere near as lowly regarded as the Klan, but networks like to present a certain image, even in their commercials. Other sponsors also might not like having their ads in such close concert with the WWE.
4. Anderson goes into detail and gives examples of having a 'Road to Wrestlemania' or 'Road to the Rumble' tour. Instead of these house shows being in name only, he suggest having a 15-man mini-Rumble on each show during the Road to the Rumble tour, which I think is an awesome idea. They could tie it into TV programming and make each mini-Rumble a qualifying match for the PPV event. Anyway, I agree.
5. Agree, but obviously WWE would have to decide which wrestlers have the ability to improv and which ones don't. Mark Henry, for example, was great at working from a script (the Sexual Chocolate days), but I wouldn't exactly give him a 20-minute promo.
6. Agree in principle, but in practice, you just know that Vince would find most of the cruiserweights expendable and keep a lot of the big guys who "are marketable." I think one of the worst things to happen to WWE in recent years was the success of Rikishi, since that taught Vince that "Hey, if I keep trying with these big guys, they'll eventually get over!" Of course, a guy like Ultimo Dragon gets exactly one shot and is never given another chance, but....I'm babbling here.
7. Agree, but once again, you know who'd Vince would give the superpushes to. I'd like to bring in a totally unpredictable atmosphere, where (on any given night) someone like Spike Dudley could beat, say, Randy Orton out of nowhere cleanly. It would give Spike a bit of cred instead of being obvious job fodder whenever he wrestles a big guy, and it wouldn't hurt Orton that bad....it'd be like in the NFL when a team like Green Bay loses to Arizona. Upsets happen.
9. Disagree, because the show vs. show storyline need to be incubated for at least another year. The house shows can be recombined, however, though in the manner of the split PPVs (only Raw vs. Raw and Smackdown vs. Smackdown matches). It wouldn't be that hard to do, just give the Friday house show a Raw main event and a US title match, and a Smackdown main event and a IC semi-main on Saturday.
10. Agreed, especially with the ideal September-October timeframe (the only drawback is that it'd lose some attendance from the back to school college crowd). It avoids the baseball playoffs and gives MNF a chance to wear out its newness for the year, since MNF ratings always drop during the dog games that inevitable pop up on the schedule between two teams that were supposed to be good but now suck.
"When this bogus term alternative rock was being thrown at every '70s retro rehash folk group, we were challenging people to new sonic ideas. If some little snotty anarchist with an Apple Mac and an attitude thinks he invented dance music and the big rock group is coming into his territory, [that's] ridiculous." - Bono, 1997
1. Sure, I agree. If they're going to treat them like minor PPVs, then they should go all out in that respect. I understand the need to get consistant cash flow, but I think a lowering of the standard pricing would get more buys and offset this. Everybody is going to order the Rumble and Wrestlemania reguardless. Not everybody is going to order Vengeance.
2. I don't know. You'd have to find somebody who could just come up with a slew of phrases that are catchy enough for people to latch on to, and what you're probably going to end up with is interview after interview after interview of "test phrases" which never catch on, and that'd be annoying. Sure, this might sell some more T-Shirts, but it's better to let these things develope naturally.
3. I guess this MIGHT help, but the question is how much and to what demo. Some ads on major networks MIGHT help, but how much? Who's to say?
4. Again, I guess this would help drive up house show business, but in the age of TV, house shows aren't important for a reason. Fans who don't live in Podunk, Kentucky are going to be mighty pissed if something major happened at a show that they had no chance to see. The only times they can get away with it is if it was necessary (an injury like Test's or Booker's) or if it happened at the fabled MSG shows, which they can convince fans in the rest of the country was a big deal.
5. I don't know...I'm going to say no on principal though. Firstly because everybody has a grand vision of what they should be. Nobody WANTS to be the guy who loses. EVERYBODY wants to be HHH. So what you're going to have is people showing each other up every week and bassically negating each other's good ideas, while the more mild mannered guys like your Dreamers and your Spikes are going to just get steam rollered out of existance. That's just as bad as political writing and it helps even less people. This isn't NWA where everybody is just happy to be on a show, these guys are actually out there to make money and merchandise. It's not going to work if you have Steiner out there undercutting what RVD just said because he wants a peice of RVD's pie, and their match goes to Double DQ because neither guy wants to take a shot to the record, and so both guys just trade wins over Stevie Richards, and nobody gains anything. Secondly, I don't trust most of these guys abilities to write their own compelling characters any more than I trust the WWE to write compelling characters for them. RVD as Guy Who Gets High! Hurricane as Guy Who Reads Comics! Cena as Guy Who Raps! Hey...wait a minute. Actually the WWE isn't that far off after all. The only guys who would be any different are the ones with the clever gimmicks or the guys who value themselves more than they should. And Kane. But "Big Bald Guy Who Plays Video Games" isn't much better than "Big Bald Guy Who Kills Stuff".
6. No. They've done this, and if you keep cutting, you're going to start cutting things that will help you down the road. Even if they don't, it's nice to have some recognizable faces around for cannon fodder. The rosters are fine how they are now. Add as you see fit, but don't cut unless you absolutely need to.
7. Yeah fine. I can see what he's getting at here, but I don't think it would matter. Whenever they've gotten behind somebody, unless it's universally a good idea (like Rock or Austin), they've been accused of shoving them down people's throats. It happened just recently with Brock. I think the WWE is so gunshy with pushing people significantly because they're afraid they'll put all their weight behind the wrong guy and have to spend months unraveling the mess they made. Brock isn't even a total bust, but his big push has really exposed his weaknesses and who knows how long it'll be until he can turn those around.
8. Sure. But make sure you know which fanbase it is you're listening to. When they last listened to casual fans, they pushed the shit out of Hogan and nothing happened. If they listened to most smarks, they'd be pushing a bunch of pedestrian guys who can really work but aren't entertaining. They've got to balance the yin with the yang and find a group of guys that everybody likes, which isn't easy by any means. And even further, it has to be a guy who can draw in new fans too.
9. No. When the brands were together, every show featured the same 8 guys over and over and over again. Right now there is some turnover, to the point where really only 3 or 4 guys are hanging at the top at a time, and then soon enough somebody else swaps in. This also gives tons of time to the midcard level guys who can step in and fill the void left by the shift of the other half of the main event equation. No way would Cena, for example, have been given the time and production effort to become as big as he is, if he were forced to mug for face time between Undertaker, Angle, HHH, Jericho, Brock, Austin, etc etc etc. And you can say the same thing for almost everybody currently in the WWE's Uppermidcard. These guys were mostly enhancement talent for the main eventers at best, now they're major guys in their own right. Take away the brands, and you cut their legs right out from under them.
10. I'm not sure how to react to this one. At best, it's a good way to give the wrestlers some time off and time to dawdle around and not be injured. At worst it takes away the one really unique thing about wrestling, which is that it goes 52 weeks a year. With fresh content every week, not only does it cover all the bases for people who can't watch it all the time, but it gives people who can the reward of seeing something new and different all the time. Take that away, and RAW is just another TV show. One of the show's main selling points is that rain or shine, you can expect WWE not to miss a beat. An off season just gives me time to find something else to do. Like take up knitting.
(edited by Excalibur05 on 16.10.03 0443) Wisconsin Badgers: 6-1 (What an unbelievable game. Could we win the Big Ten this year? Well...probably not, but let's win a bowl game at least.)
Minnesota Vikings: 5-0 (Bye week means I don't have to care as much about football on Sunday! I hope Culpepper rests up.)
Originally posted by Big Bad1. Lower non-major PPV prices
I'd either offer a package deal for yearlong suscriber/customers or simply offer fewer PPVs. There's no reason to have one every month; that forces you to shoehorn in smaller feuds or repeat PPV matches (Steiner/HHH, Brock/Taker). I'd be more inclined to buy a PPV if there was more buildup for an angle.
2. Move towards a more interactive product
Every week, offer an online forum where fans pick their match-up. They pick for RAW one week; SD the next.
3. Advertise outside your target demographic
I'm from the Southern territory that saw no specific demographic each week at the house shows. Kids, grannies, poor, well-off. Wrestling was the weekly family event. Certain material done explicitly kills that allure for a family outing. Just the opposite, at house shows you don't have to worry about censors.
On TV, WWE has got to advertise at different times and with different networks. They don't have to advertise the TV shows, just the product or PPVs.
4. Emphasize the importance of house shows, and give the consumers a reason to attend
Have at least one camera there at each show to tape title changes, and then start treating house show title changes as valid as on-air switches.
5. Give wrestlers more creative freedom
I'd argue that the writers need a stronger wrestling focus. Stop with the cars and affairs and funerals. Give us wrestling-related material. Tell the story in the ring. Less soap, more clubbing forearms.
Let the wrestlers show off their distinct styles. Less 'main-event style.'
And bring back the two-minute backstage interview a la Mene Gene. Let the wrestler have one minute to get his character across and push the feud. Have more of these and less two-minute matches. That will allow the matches that do happen to run longer because short matches aren't relied upon to remind us of the feud.
Evaluate the roster and cut excess baggage
Even with 2 brands there's too many folks.
7.Make thought-out, intelligent decisions on who to push and DO IT 8. Listen to your fanbase
These go hand in hand. They can make a decision to push Billy Gunn and DO IT, but if the fans don't care, stop the push.
Recombine the RAW and Smackdown brands
I say keep them seperate and allow wrestlers to move more freely between them. Allow for unified titles, trades, hires, banishments, etc. Why can't Triple H hire APA to go after Goldberg, for example?
Give wrestling an off-season
I don't agree the whole show needs a break, but the workers do. Let the banged-up guys take a rest for a few weeks, practice some new stuff, and we'll care more when we don't see them so often.
"To be the man, you gotta beat demands." -- The Lovely Mrs. Tracker
1. Lower non-major PPV prices --I agree ... make the brand only PPVs 19.95. 2. Move towards a more interactive product --AH, the days of '97 ... 3. Advertise outside your target demographic --They should worry about not alienating the target demographic first. 4. Emphasize the importance of house shows, and give the consumers a reason to attend --An occasional title change is good, but you can't do it a lot ... gives people a reason to watch the programming 5. Give wrestlers more creative freedom --Ehhhh ... maybe ... guys that have natural charisma, sure ... but there are some performers that need to have their "lines" laid out word for word. 6. Evaluate the roster and cut excess baggage --This, to me, ties in with #9 ... I can dig the roster split, but if you start cutting people, you won't have the roster depth to fill out the shows ... and you run the risk of the wrestlers going to NWA and make that promotion stronger (which from a fan's perspective, is not a bad thing.) 7. Make thought-out, intelligent decisions on who to push and DO IT --That would have to include "no Mcmahons on TV" 8. Listen to your fanbase --I second that motion. 9. Recombine the RAW and Smackdown brands --gives a chance to see old feuds (Triple H vs. Angle) and new feuds (Lesnar vs. Goldberg) 10. Give wrestling an off-season --Disagree. That used to be a good selling point the the then-WWF used ... "we never have an off season" ... but if I had to luck at it on the plus side, it might help with preventing injuries and such.
(edited by Mayhem on 16.10.03 1050) Ralph Wiggum: "We're going to Africa; land of lions and giraffes and Santa and balloons ... "
1. Shortly storylynes: more facts, litle less conversation
2. If we got the title “world,champion” we are supossely to see at least 20% of the cast of foreign “Real” wrestlers. (Not fakes…like La Resistence) i would like to see some MEAN hardcore japanese, canadian and mexican wrestlers face some superstars wth more body tan technique..
3. We need some polemics events to catch the atraction of media worldwide…like the PPV’s with Mike Tyson and Lawrence Taylor
4. Get the announcers…as announcers! (Jr, Lawler, Coach, Snow…etc, etc..)
5. Involve some crossover matches in very important events like WM or SS to make some storylines with the topic..”wich brand is better”
6. More interactive events….like wwe experience or something
7. An across the nation tour to catch fresh talents incide the US and key markets
8. Ocasionally put some MAJOR legends in strategic points of the WWE organizations (guest anouncers, managers, coachs)
9. Send Jerry Lawler to Japan as guest announcer for 3 years
10. Sign some creative staff such as former writters from The Simpsons to create some funny storylines…
There's no man in Earth strong enough to hold a Wagner Drive!!
Raising them was a stupid idea to begin with. I'm sure they got away with it for a while, but eventually they had to realize that the fans would catch on that some PPVs are less important than others.
A big problem with their PPVs is that it's 12 months of the same crap, save the Royal Rumble and Survivor Se-- Okay, just the Rumble. Even WrestleMania I have problems with these days.
2. Move towards a more interactive product
I'm not sure exactly what that means. If it means wrestlers should start spouting catchphrases, or if it means
WWE has (fixed) online polls, personalized (heavily edited) wrestler columns, and makes numerous promotional spots for ticket openings. I think they've always been pretty good about letting the fans feel a part of the product.
3. Advertise outside your target demographic
They need to change their product to something appealing before that ever happens.
4. Emphasize the importance of house shows, and give the consumers a reason to attend
WWE needs to take a page out of the book of indy promotion. At indy shows, wrestlers hang around the crowd sometimes, sign a few autographs, and all of that stuff. If they actually offered fans the chance to interact with the wrestlers, fans would be able to feel like they know them.
It would certainly be easier on some talent than working matches every night, if they wanted to take a date off and not work a match.
So, yeah, I guess Point #2 could be better developed by WWE.
5. Give wrestlers more creative freedom
A lot of what made WCW successful in 1996 and 1997 was letting the wrestlers run the show. Of course, after a while, power got consolidated and few wrestlers started running everything.
But, one of their biggest problems is not letting their characters develop beyond the point the "Creative" staff wants them to. One staff of writers can NOT keep track of the nuances of 40+ characters. It makes the characters less individual, and it restricts the flow of good ideas. This is what killed WCW's success.
6. Evaluate the roster and cut excess baggage
They need to do more with what they have.
7. Make thought-out, intelligent decisions on who to push and DO IT
They need to let the fans decide first, then run with it. Although, they do need to make clear, concise decisions regarding direction.
8. Listen to your fanbase
Yes, but this is both good and bad. Some fans have bad ideas, others have good. WWE needs to get its head on straight and come to some real conclusions about what their fans do like.
9. Recombine the RAW and Smackdown brands
The split is fundamentally flawed. It's all WWE and it doesn't matter if the locker room is split or not. There is no magic behind the split. No real illusion of distinct brands.
10. Give wrestling an off-season
Bad for business. WWE had a good thing going in the late 80s, early 90s. SummerSlam would kick off their "season" until WrestleMania. Then, you'd have a 3-month lull as anticipation builds to SummerSlam and the kick-off of the new "season" where they told a complete storyline from August to March.
After KOTR, things still weren't bad, and even the IYH PPVs weren't too bad... but, then stupid Vengeance and all that crap ruined everything.
Remake the Old 80's cartoon... but use someone other than Hogan obviously, use....er just not Hogan. Instead of Monster trucks, use Honda's with 17" rims. Tajiri/Jericho as bad guys..Hurrican can really fly..Zach can have 2 legs till Big Show eats it:). Though Spank has to die every episdoe so fans understand whats happening when they see him on tv.
Do not change brand split for now...because SR/Ultimo/etc. etc. etc. etc.(and it goes on like this)will never be on tv again.
Hype Goldberg vs. Brock for a long long time(and make sure they can work a decent match)
Like Dr says...Bring Another Star Like LT or Tyson in (A Gracie?...Rew Lewis?...NOT Drew Carey).
The Fans are idiots(The ones cheering Hogan while he is struggling to stay alive)...This is a tough call...What can ya do? WWE doesn't like our(net) ideas cause we point out mistakes,bitch,etc.
Try to find a way...that "regular" people don't hate wrestling so damn much. I mean most people I know really think wrestling is weird.
"dubya never talks while cheney is drinking water...check that shit out"
Originally posted by Big Bad9. Disagree, because the show vs. show storyline need to be incubated for at least another year. The house shows can be recombined, however, though in the manner of the split PPVs (only Raw vs. Raw and Smackdown vs. Smackdown matches). It wouldn't be that hard to do, just give the Friday house show a Raw main event and a US title match, and a Smackdown main event and a IC semi-main on Saturday.
I also disagree with putting the brands back together, I dont' know about even putting the house shows together. As it's been pointed out many times the split brands gives lower guys a chance to wrestle and combining the shows would end that. SO if you go to a house show expecting to see a guy like Hurricane then instead you will get the Smackdown wrestlers. Then again it could be the that the fans would RATHER see the Smackdown main eventers like Brock and Angle instead. So I guess it wouldn't be too bad to atleast try and then like number 8 says. Listen to your fanbase to decide which way to keep it.
Originally posted by Excalibur054. Again, I guess this would help drive up house show business, but in the age of TV, house shows aren't important for a reason. Fans who don't live in Podunk, Kentucky are going to be mighty pissed if something major happened at a show that they had no chance to see. The only times they can get away with it is if it was necessary (an injury like Test's or Booker's) or if it happened at the fabled MSG shows, which they can convince fans in the rest of the country was a big deal
(edited by Excalibur05 on 16.10.03 0443)
This is true...maybe make Heat and Velocity review shows on what happened at the house shows that nobody saw instead of replaying stuff that we most likely all saw.
Originally posted by Matt TrackerI don't agree the whole show needs a break, but the workers do. Let the banged-up guys take a rest for a few weeks, practice some new stuff, and we'll care more when we don't see them so often.
I'd suggest maybe even giving each wrestler one month that they get off the entire month. We'd still get to see our favorite wrestelr for 11 months out of the year but we still get a month break from them and they get time to heal.
Originally posted by Mayhem4. Emphasize the importance of house shows, and give the consumers a reason to attend --An occasional title change is good, but you can't do it a lot ... gives people a reason to watch the programming
I don't think making house shows important will hurt watching television. So I see a house show and see something important, that doesn't mean I'm going to not watch Raw that week. And even if I didn't watch Raw that week, I'm not going to see a house show every week.
Originally posted by thatdude21601Try to find a way...that "regular" people don't hate wrestling so damn much. I mean most people I know really think wrestling is weird.
Maybe it's the zombie necrophila or the gay weddings or the hand births or the most-over personality getting drunk and using his finisher on a face woman while being cheered.
Hmm, No that's the part WE don't like and think is weird. I'm saying the average person doesn't appreciate good in ring work...the product in general ...WRESTLING...that's why we are getting all this drama on crack weirdness and sports entertainment. I understand WWE's attempt, but there has to be a better way to bring people in. Actually the gay wedding got lots of attention from non=wrestling fans(not just gays). Sad eh?
"dubya never talks while cheney is drinking water...check that shit out"
One possiblity to combine the importance of house shows and give wrestlers time off is to go tape the house show and use it as RAW for a given period of time - they already tape SD. Meaning, like someone suggested the Sept-Oct boom of playoff baseball/MNF... WWE has no competition anymore (wrestling wise), so if they want to rest everyone tape the house shows and just air those as RAW/SD while working a Thursday - Sunday schedule or Fri-Sun, with Sunday a combined roster show mixing wrestlers so fans could see possible "dream matches" or what "could be." WWE needs to get back to the "anything could happen..." slogan and mean it.
Those are all great ideas but I would do something much more simple. One main WWE champion like it used to be when the split first started wrestling on both shows, one set of tag titles defended on both shows, one womens champion but defended on both shows, and allow the ic title to stay a raw title and the US title to stay a smackdown title, and why not defend the cruiser title on both shows. This would serioulsy make things better sine you could have the main champion have more opponents and have the title mean so much more since both shows gun after it. The tag division would finally be better since separated it is so stale but with great champs on both shows the division would have no choice but to improve. The women on smackdown can finally get a crack at the title (ok mostly Nidia but hey why not), and of course the IC and US titles would be focal points of their home show. People have said this before and I hope to god one day Vince does this.
Okay, it really annoys me when every fuck with a computer writes on a site about how his/her ideas can "save" WWE like it was that fucking easy. (see: Torch, The)
If it really so simple that any fuck with a high school diploma (if that) could figure it out, don't you think the people that do it for a living would have done so by now?
In short, I hope people stop writing articles like these, they generally feature the broad "smark" ideas (I'll say it again, VINCE DOESN'T BOOK FOR YOU), and are all filled with such egotism (look at me, i'm smarter than Vince!), that they really get on my nerves.
On a related note, the Torch should stop accepting Guest Editorials, for every one good one, there's thrity shitty ones.
You think WWE now is bad? Some of us had to live through 1993-1996!
I like the idea of combining the top belt and the tag titles, etc.. But I do believe the brand split does give lesser-known talents opportunities they need. Even with the split in brands, guys like Jericho can't even get title shots..
Ideally you should somehow keep the split brands but unify the title... But still there are a lot of guys around to be contending for 1 title..
Angle Lesnar Undertaker (Guerrero, Benoit, Big Show, Cena)
HHH Goldberg Jericho (Michaels, Kane, Rock?)
You have 6 talents who are either bona fide WWE Champion material. And several others who have contended/held the title in the past, or could feasibly be main eventers in the future, etc..) So what happens.. We saw in the past where it seemed like every title bout was a Triple Threat match or some other match and no one wants to see that.
It's a matter or working out angles between your titleholder and the top 1-2 contenders and finding ways for the major talents to be put on the back burner. Then there's the pratfall of allowing the IC and US titles to become "consolation belts."
They are in a tough situation where with the current split, it's gotten somewhat stale with either same 2-3 guys vying for the title over 12-24 month period (SD) or the same freaking guy holding the title for 12-24 months, then asking some face to keep it warm for him whilst he honeymoons with the boss's daughter...followed by a few weeks where the said title-warming face's two obvious heel threats are too busy having feuds with non-wrestlers.
4 passes to go to the 10AM Meet & Greet Breakfast in NYC 4 GREAT ringside seats in Section 20, Row J Seats 5,6,7and 8 locker room access passes for after the show money order,WESTERN UNION or cashier check I will take offers over 500 for the pkg...